Heatmap utilizes advanced client-side tracking technology to provide you with comprehensive insights into user behavior on your website. This document explains the core mechanisms behind our tracking system and how we transform raw data into actionable insights.
Client-Side Tracking Basics
Heatmap's tracking system operates primarily on the client side, meaning it runs directly in the user's browser. This approach offers several advantages:
Real-time data collection
Minimal impact on server load
Ability to capture detailed user interactions
Data Collection Process
2.1 Tracking Snippet Installation
The process begins when you install our lightweight JavaScript tracking snippet in your website's <head> section. This snippet serves as the foundation for all data collection.
2.2 User Interaction Capture
Once installed, the snippet monitors various user interactions, including:
Mouse movements
Clicks
Scrolling behavior
Time spent on page
Device and browser information
2.3 Revenue Data Collection
Our unique revenue tracking snippet (Heatmap Pixel) captures transaction data, allowing us to correlate user behavior with actual revenue generation.
Data Processing and Visualization
3.1 Data Transmission
Collected data is securely transmitted to our servers in real-time or at regular intervals, depending on the interaction type.
3.2 Data Aggregation
Our servers aggregate the received data, combining information from multiple users to create comprehensive behavior profiles.
3.3 Heatmap Generation
The aggregated data is then used to generate various types of heatmaps:
Click maps: Visualizing where users click most frequently
Scroll maps: Showing how far users scroll down pages
Move maps: Illustrating cursor movement patterns
3.4 AI-Powered Analysis
Our heatmapAI system analyzes the collected data, identifying patterns and generating actionable insights.
Privacy and Security
4.1 Data Anonymization
All collected data is anonymized to protect user privacy. We do not track or store personally identifiable information.
4.2 Secure Transmission
Data is transmitted using industry-standard encryption protocols to ensure security.
4.3 IP Blocking
Our system allows for IP blocking to exclude internal traffic, ensuring your data accurately reflects genuine user behavior.
Performance Considerations
5.1 Asynchronous Loading
Our tracking script loads asynchronously, minimizing impact on your website's load time.
5.2 Efficient Data Handling
We employ efficient data handling techniques to ensure minimal CPU and memory usage on the client side.
5.3 Content Delivery Network (CDN)
Our scripts are delivered via a global CDN, ensuring fast loading times regardless of user location.
Advanced Features
6.1 JavaScript Error Tracking
In addition to user behavior, our system can track JavaScript errors on your site, helping you identify and resolve technical issues that may impact user experience.
6.2 Site Speed Monitoring
We continuously monitor your site's speed, allowing you to correlate performance metrics with user behavior and conversion rates.
6.3 Custom Event Tracking
For more complex websites, we offer the ability to track custom events, giving you insights into specific user actions unique to your site.
Conclusion
Heatmap's client-side tracking technology offers a powerful, non-intrusive way to gain deep insights into user behavior on your website. By combining sophisticated data collection methods with advanced analysis and visualization techniques, we provide you with the tools you need to optimize your site's performance and user experience.
For more detailed information on specific features or for technical support, please don't hesitate to contact our support team.