How to Use the Heatmap Filter Effectively?
Heatmap filters are powerful tools that allow you to segment and analyze your website data for deeper insights. This guide will walk you through using both standard filters and the advanced comparison mode to get the most out of your heatmap analysis.
1. Using Standard Filters
Standard filters help you focus on specific user segments or behaviors. Here's how to use them effectively:
a) Accessing Filters:
- Navigate to your heatmap dashboard
- Look for the "Filter" option, typically located near the top of the page
b) Selecting a Filter:
- Click on the filter dropdown menu
- Choose from available options such as:
- Device type (desktop, mobile, tablet)
- Traffic source (organic, paid, social)
- New vs. returning visitors
- Geographic location
- Time period
c) Applying Multiple Filters:
- You can combine filters for more specific analysis
- For example, you might look at mobile users from organic traffic in the last 30 days
d) Analyzing Results:
- Once filters are applied, your heatmap will update to show data only for the selected segment
- Pay attention to how user behavior changes across different segments
2. Advanced Analysis with Comparison Mode
For more in-depth analysis, use the comparison mode to view two different filters side by side:
a) Accessing Comparison Mode:
- Navigate to your heatmap area
- Select your first filter
- Click the "Compare" button
- Choose your second filter
- Click "Apply"
b) Viewing Comparison Results:
- Two heatmaps will load side by side, each applying one of the selected filters
- Click on any element in either heatmap to open a data modal showing a side-by-side comparison of that element's performance under both filters
c) Using the Data Table:
- Open the Data Table view
- Each element will have an expand arrow beneath it
- Click the arrow to reveal a detailed comparison of the element's performance under both filters
d) Exporting Comparison Data:
- Use the export function in the Data Table to download the comparative data for offline analysis or reporting
3. Tips for Effective Filter Use
- Start broad, then narrow down: Begin with wider segments, then use more specific filters as you identify areas of interest
- Compare similar time periods: When using date filters, ensure you're comparing similar durations for accurate insights
- Look for significant differences: Pay attention to areas where behavior varies greatly between segments
- Use filters to test hypotheses: If you have a theory about user behavior, use filters to confirm or disprove it
- Regularly update your analysis: User behavior can change over time, so revisit your filtered views periodically
By mastering both standard filters and comparison mode, you'll be able to extract valuable insights from your heatmap data, leading to more informed decisions about your website's design and user experience.