What are the key features of the heatmap dashboard?
The heatmap dashboard is your central hub for understanding user behavior, site performance, and revenue metrics. Here's an overview of its key features to help you make the most of this powerful tool.
1. Snippet Status
At the top of your dashboard, you'll find the Snippet Status section. This feature:
- Shows whether your tracking snippet is verified or inactive
- Displays snippet performance for the last 30 days
- Indicates how long your site has been verified
- Highlights any days in the last month when the snippet wasn't active
Why it's useful: This ensures you're always aware of your tracking status, helping you maintain consistent data collection.
2. Key Performance Metrics
The dashboard prominently displays four crucial metrics:
- Engaged Sessions: The number of active user interactions with your site
- Revenue per Session: Average revenue generated per user session
- Scroll Depth: How far down your pages users typically scroll
- Time on Site: Average duration of user visits
Why it's useful: These metrics give you a quick snapshot of your site's overall performance and user engagement.
3. Top Performing Pages
This section showcases:
- Your top 5 pages with the highest engaged sessions
- Clickable links to view detailed analytics for each of these pages
Why it's useful: Quickly identify your most engaging content and dive deeper into what makes these pages successful.
4. Rage Clicks Analysis
The dashboard provides insights into user frustration through:
- Analytics on Rage Clicks across your site
- Display of up to 5 pages with the highest occurrence of Rage Clicks
Why it's useful: Pinpoint areas of your site causing user frustration, allowing you to prioritize improvements.
5. Site Health Metrics
5.1 Site Speed
- View your average site speed
- See a breakdown of speed for desktop and mobile devices
Why it's useful: Site speed is crucial for user experience and SEO. This feature helps you monitor and improve loading times.
5.2 Revenue by Device Type
- A chart showing how revenue is distributed across different devices
Why it's useful: Understand which devices are driving the most revenue, helping you optimize for your most valuable traffic sources.
6. Easy Navigation
- Quick access to your main heatmaps directly from the dashboard
Why it's useful: Seamlessly transition from high-level insights to detailed heatmap analysis.
Summary
The heatmap dashboard combines critical performance metrics, user behavior insights, and revenue data in one central location. By regularly reviewing these features, you can:
- Monitor your site's overall health and performance
- Identify top-performing content and problem areas
- Understand user engagement patterns
- Make data-driven decisions to improve user experience and increase revenue
Remember, the dashboard is your starting point. Use these insights to guide you towards areas that need deeper investigation using the detailed heatmaps and other analytics tools provided by heatmap.com.
For more information on how to interpret and act on this data, check out our other help articles or contact our support team.