What should I do if my heatmap data seems inaccurate?
If you suspect that your heatmap data isn't accurately reflecting your website's activity, don't worry - there are several steps you can take to investigate and resolve the issue. Here's a guide to help you troubleshoot:
1. Verify Your Installation
First, ensure that the heatmap tracking code is correctly installed on your website:
- Check that the code snippet is present on all pages you want to track
- Verify that the code is placed in the `<head>` section of your HTML
- Use our [snippet verification tool] to confirm proper installation
2. Check for Filtering Issues
Sometimes, data may appear inaccurate due to active filters:
- Review any applied filters in your heatmap dashboard
- Try resetting all filters to see if the data looks more accurate
- Ensure date ranges are set correctly for the period you're analyzing
3. Allow for Data Processing Time
Remember that there can be a slight delay in data processing:
- Wait at least 24 hours after installing the snippet before expecting comprehensive data
- For high-traffic websites, allow up to 48 hours for data to fully populate
4. Compare with Other Analytics Tools
Cross-reference your heatmap data with other analytics platforms:
- Compare overall traffic numbers with Google Analytics or similar tools
- Look for significant discrepancies in page views or user counts
5. Check for Technical Issues
Some technical factors can affect data accuracy:
- Ensure your website doesn't have JavaScript errors that could interfere with the heatmap script
- Check if you have any ad-blockers or privacy tools that might be blocking the heatmap tracking
- Verify that your website's caching system isn't preventing the heatmap script from loading
6. Review Recent Website Changes
Consider any recent updates to your website:
- Have you made significant layout changes?
- Did you recently update your content management system or e-commerce platform?
- Have you implemented new third-party tools that might conflict with heatmap?
7. Examine Specific Data Points
If only certain metrics seem off:
- For click data: Ensure clickable elements are properly tagged in your HTML
- For scroll data: Check if your page length has changed significantly
- For conversion data: Verify that your conversion tracking is set up correctly
8. Document the Issue
If you're still seeing discrepancies:
- Take screenshots of the inaccurate data
- Note specific pages, date ranges, and metrics that seem off
- Document any steps you've already taken to troubleshoot
9. Contact Support
If you've gone through these steps and still believe your data is inaccurate, our support team is here to help:
- Email us at support@heatmap.com with your findings
- Include your account details and the documentation you've gathered
- Our team will investigate and work with you to resolve any issues
Remember, accurate data is crucial for making informed decisions about your website's performance. We're committed to ensuring you have the most reliable information possible. Don't hesitate to reach out if you need assistance in verifying your heatmap data.