Understanding Your Heatmap Metrics

At heatmap, we provide several key metrics to help you understand user behavior and website performance. Here's how to interpret some of the main metrics you'll see:

1. Engaged Sessions

What it is: The number of user sessions with meaningful interaction on your site.

What it means: More engaged sessions suggest users are actively exploring your content.

How to use it: Compare this across different pages or time periods to see where users engage most.

2. RPS (Revenue Per Session)

What it is: The average revenue generated per user session.

What it means: Higher RPS indicates elements or pages that drive more purchases or conversions.

How to use it: Compare RPS across different elements to identify your most valuable content or features.

3. Scroll Depth

What it is: How far down the page users are scrolling, shown as percentages.

What it means: Hotter (red) areas are seen by more users, colder (blue) areas by fewer.

How to use it: Look for sharp drop-offs in scroll depth, which may indicate where users lose interest. Ensure key content is visible before these drop-offs.

4. Time on Site

What it is: How long users spend on your website overall.

What it means: Generally, longer times indicate more engagement, but consider this alongside other metrics.

How to use it: Compare time on site for different user segments or after making website changes.

Remember, these metrics are most valuable when viewed together and compared across different elements or time periods. Use our filtering and segmentation tools to dive deeper into the data.

If you have any questions about interpreting your metrics or need help using our tools, please don't hesitate to contact our support team. We're here to help you get the most out of your heatmap data!