Quick Answer
Give important page elements (like product tiles) unique IDs to ensure reliable analytics tracking. Without proper element identification, you may lose valuable click and revenue data.
Detailed Explanation
The Problem with Default Selectors
Many e-commerce platforms and page builders generate complex, dynamic selectors for page elements. These selectors can change between page loads, making it impossible to consistently track user interactions. Here's an example of a problematic selector:
#shopify-section-template--17827025387689__collections_list_XNbTEd > div > div > div.collection_list_main > div:nth-child(2) > a > div.image > img
Notice the random numbers and strings? These can change with each page load, breaking your analytics tracking.
The Solution: Unique IDs
Assign meaningful, unique IDs to important elements on your page. For example, instead of relying on the default selector above, you could use:
#product-tile-summer-dream-baby-swimsuit > div.image > img
This creates a reliable, consistent way to track interactions with your product tiles.
Best Practices
Give unique IDs to all important page elements
Use descriptive, meaningful names for your IDs
Keep IDs consistent across page loads
Apply IDs to container elements when possible
Common Elements That Need Unique IDs
Product tiles
Navigation menu items
Call-to-action buttons
Add to cart buttons
Product images
Category links
Need Help?
If you're experiencing issues with analytics data on your site, our support team is here to help. Contact us at support@heatmap.com.