Screen Recordings capture sequential videos of user interactions on your website. They provide a detailed view of how users navigate, engage, and interact with various elements, revealing real-time behavioral patterns.
Unlike heatmaps, which show single screens, screen recordings offer an end-to-end, chronological view of user sessions you can watch.
The biggest differentiator between Heatmap.com and similar software is that our platform ties revenue to screen recordings, just like the heatmaps do.
You can filter for Average Order Value and high-value customers, users who did not purchase, and a range of infinite filters such as traffic sources, browser types, device types, and geographic locations.
You can easily save recordings for future reference, document and share them across marketing and engineering teams. All of our screen recordings automatically exclude sensitive user data to maintain compliance with privacy standards (e.g., GDPR, CCPA).
Use Screen Recordings to Optimize User Experiences
Screen Recordings are invaluable for understanding user behavior, identifying issues, and refining your site’s performance. Some common use cases include:
Pinpointing Friction Points: Identify where users struggle, abandon tasks, or experience confusion.
Analyzing Conversion Journeys: Understand user actions that lead to conversions or detect drop-offs.
Testing New Features: Monitor user interaction with new elements, such as a bundle builder or redesigned landing pages.
Segment-Specific Insights: Compare behaviors across user segments, such as mobile vs. desktop visitors.
How to Access and Use Screen Recordings
Access the Recordings:
Navigate to the left-hand menu in your dashboard and click “Screen Recordings.”
Filter Recordings:
Use filters to focus on specific sessions by duration, device type, or any user segment you want to analyze.
Analyze Patterns:
Identify common navigation paths, frequent interactions, or recurring issues.
Compare sessions to identify differences in behavior, such as why mobile users might have lower conversion rates.
Share Insights:
Share recordings with teammates to collaborate on resolving issues or enhancing designs.
When to Use Screen Recordings? Key Scenarios
During A/B Testing: Observe how users interact with different versions of a feature or layout to identify the better-performing option.
Monitoring New Launches: Track engagement with newly added pages, forms, or promotional content.
Troubleshooting Performance Drops: Investigate sessions tied to low-conversion segments, such as mobile users, to pinpoint specific blockers.
Post-Implementation Reviews: Assess user feedback and behavior after deploying a feature to refine further improvements.
Need Help?
If you have questions or run into any issues while using Heatmap, our support team is here to help. Contact us anytime at Support@heatmap.com.