Integrating Heatmap.com with A/B testing tools allows you to visualize user behavior across test variants and control groups.
By tracking engagement, clicks, and interactions, businesses can optimize their website performance based on real user data.
Why Use Heatmap.com for A/B Testing?
Optimize Conversions – Identify which design changes lead to better engagement.
Track User Behavior – Analyze clicks, scroll depth, and interactions on test pages.
Compare Test vs. Control – Segment data for clear performance insights.
Data-Driven Decisions – Use visual heatmaps to inform website improvements.
How to Set Up Heatmap Tracking for A/B Tests
1. Configure Test Variants with Testing Platform
Configure and launch your control and test variation(s).
2. Filter Data by Experiment Group
Add filters > A/B Tests and select the respective test, select control and click apply
Repeat this process and select the variant and click compare
3. Compare Control vs. Test Performance
Review each heatmap and analyze the test performance
When Should You Use Heatmap A/B Testing?
✔ Before Launching Major Website Changes – Validate new layouts before full rollout.
✔ During Ongoing Optimization Efforts – Continuously improve based on user behavior.
✔ To Improve Conversion Rates – Identify friction points and optimize key pages.
✔ For Mobile & Desktop UX Analysis – Ensure seamless experiences across devices.
Troubleshooting Common Issues
No Clicks or Missing Data?
Ensure the Heatmap.com tracking snippet is installed correctly.
Check for JavaScript errors or conflicts with other tracking tools.
Verify that test variant URLs are correctly recognized in Heatmap.com.
Data Mismatch Between Heatmap & A/B Testing Tool?
Timing differences in script execution can cause variations.
Confirm that tracking parameters match across both platforms.
Test Variant Not Appearing in Filters?
Double-check query parameters and test group identifiers.
Ensure integration settings are enabled for session tagging.
Test Platform Integration Partners
Heatmap.com integrates seamlessly with leading A/B testing platforms to enhance your data insights:
Shoplift – Advanced A/B testing and revenue optimization.
Intelligems – Experimentation and pricing intelligence for eCommerce.
Need Help?
If you have questions or run into any issues while using Heatmap, our support team is here to help. Contact us anytime at Support@heatmap.com.