General Information
What are Customer Feedback Surveys?
Customer Feedback Surveys are a powerful tool that allow you to gather insights directly from your customers. The better you understand your customers' needs and desires, the easier it is to create a high-converting website.
Use surveys to better understand your customers' needs, preferences, and pain points, directly from the source.
Why use Customer Feedback Surveys?
Understanding your customers is key to growing your business. Your website copy, images, and messaging are the core to making a high-converting website, so your customers have the answers you need! Surveys are one of the fastest ways to make revenue-driving improvements to your website with very little effort.
With Customer Feedback Surveys, you can:
Collect targeted feedback about specific products or experiences
Identify areas for improvement in the customer journey
“Crack the code” on your copywriting to better fit your customers
Determine why customers want your products over your competitors
Increase conversions by addressing customer concerns more effectively
How to create a Customer Feedback Survey
Creating a survey is simple! Here’s the exact steps:
Go to the Surveys section in your Heatmap dashboard
Click Create New Survey
Choose your survey type
Add a title and description
Use the drag-and-drop builder to create your questions
Customize the colors and appearance
Click Publish Survey to save, and you’ll be live!
What question types can I include in my surveys?
You can choose from a variety of question types:
Short-form text input
Long-form text responses (paragraph)
Multiple choice (checkboxes)
Single choice (radio buttons)
Rating scales (e.g. 1–5, customizable)
How can I customize the appearance of my surveys?
It’s easy! Go to the Survey Design button to personalize your survey with your company’s branding to increase the number of submissions. Customize elements such as:
Your brand logo
Background, button, and text colors
Font sizes and styles
Sharing Surveys with Customers
How do I share a survey with customers?
Once you create a survey, you can share the link with your customers to start getting responses.
Sharing your survey is simple:
Go to the Surveys section in your Heatmap dashboard
Select the survey you'd like to send
Click Copy Link to copy the survey link
Paste and share the link via email, social media, or any other preferred channel
IMPORTANT TO NOTE: we have found the most effective way to get quality results and answers to your questions is by emailing your survey to your past 90-day customers. For advanced tactics in getting the best use of surveys, click here for our Ultimate Customer Feedback Guide.
Managing your Surveys
Where can I see my survey responses?
Survey responses appear within minutes of submission.
To access your survey results:
Go to the Surveys section in your dashboard
Click on the survey you want to review
Select the Responses tab
Browse visual and detailed breakdowns by question type (e.g., charts for multiple choice or rating questions)
What analytics are available for surveys?
Each survey includes performance data, so you can track engagement and effectiveness.
You’ll be able to see:
Total Impressions
Surveys Started
Abandoned Surveys
Completed Surveys
Can I edit a survey after it’s published?
Yes, surveys can be edited at any time. Just note that significant changes to questions (like changing types or removing options) may affect how you compare responses over time.
How do I duplicate or delete a survey?
In the Surveys section of your dashboard:
To duplicate, click the Duplicate button next to the survey
To delete, click the Delete button next to the survey you want to remove
Advanced Features
Do you offer AI-powered insights for Surveys?
Yes! HeatmapAI summarization helps you save hours and analyze survey responses at scale. You’ll get automated insights highlighting trends and patterns, so you don’t have to read every response manually.
Are surveys mobile-friendly?
Absolutely! All surveys are responsive and look great on desktop, tablet, and mobile devices. You don’t need to edit anything in your survey, we did that hard work for you
Need more help?
Visit our Help Center for detailed guides and video tutorials. Look for the “Surveys” section for everything from beginner walkthroughs to advanced tips.
How do I contact support if I have questions?
If you need further assistance, please contact our support team through your heatmap dashboard or email support@heatmap.com.