Skip to main content

User Guide: Customer Feedback Surveys

Updated over 2 weeks ago

General Information

Collect customer feedback fast with AI analysis

Heatmap Surveys is a simple yet powerful tool that helps you collect real customer feedback about their experience, your site, and your products — all in just a few clicks.

Whether you're trying to improve your copy, update visuals, or refine your value prop, surveys let you hear directly from the people who matter most: your customers.

Why use customer feedback surveys

After gathering a honey-pot of valuable insights after sending your customer feedback surveys, you can:

  • Write copy that actually converts

➡️ Learn your customers' exact words to describe their problems, needs, and outcomes. Use those insights to write headlines and product pages that speak their language.

  • Choose images and videos that match customer expectations

➡️ Discover what they’re looking for visually, then adjust your graphics, product images, or layout to match.

  • Identify stronger value propositions

➡️ Customer responses reveal what they care about most — use that to highlight the benefits that move the needle and drive sales.

This isn’t about making your site prettier. It’s about making it clearer, more relevant, and more persuasive. That’s what moves the needle.

Let AI do the heavy lifting

HeatmapAI automatically analyzes your survey responses to provide actionable insights. Save a few hours of analysis and get more valuable insights than if you did it yourself!

This will help you quickly understand trends and patterns from your customers without manually reviewing every response, especially for Short Answer or Paragraph responses.

Getting Started

Access and Use Heatmap Surveys

Heatmap Surveys is super simple and easy to use. To create your survey:

  1. Navigate to the Surveys section in your Heatmap dashboard

  2. Click "Create New Survey"

  3. Select your preferred survey type

  4. Add your survey title and description

  5. Create your questions using our easy drag-and-drop builder. You’ll be able to choose from the following question types:

    1. Short Answer

    2. Paragraph

    3. Checkboxes

    4. Single Choice

    5. Rating Scale

    You can also re-order, duplicate or make any question required to answer.

  6. Customize colors and appearance of your survey within the Appearance Tab. (You’ll also have the ability to add a logo or any custom branding colors!)

  7. Once you’re done, click “Create Survey” and it will auto-publish ready for your review.

💡Pro Tips: Survey Best Practices

  • Use 6-8 Questions Max to not overwhelm customers.

  • Use “How” or “What” Questions instead of “Why.” It makes people defensive subconsciously and less likely to answer.

  • Keep questions customer-focused! Your goal is to get to know them better.

Survey Publishing & Sharing

Share Your Heatmap Survey

After creating your survey, it’s simple to publish, share and start collecting results. To share your survey:

  1. Go to the Surveys section

  2. Select the survey you want to share

  3. Click Copy Link

  4. Paste and share the link via email or social channels

That’s it! Now you’re ready to start collecting insights.

Managing Surveys

Viewing Survey Responses

Once your survey is live, you’ll start seeing responses within minutes. To check results:

  1. Go to the Surveys section

  2. Select the survey you want to view

  3. Click the Responses tab

Here, you'll find:

  • A breakdown of answers by question

  • Visual summaries for multiple choice and ratings

  • AI-generated insights for open-ended questions

You’ll also get survey performance analytics, including:

  • Total Impressions

  • Surveys Started

  • Abandoned Surveys

  • Completed Surveys

Need Help?

If you have questions or run into any issues while using Heatmap, our support team is here to help. Contact us anytime at Support@heatmap.com.

Did this answer your question?