General Information
Collect customer feedback fast with AI analysis
Heatmap Surveys is a simple yet powerful tool that helps you collect real customer feedback about their experience, your site, and your products, all in just a few clicks.
Whether you're trying to improve your copy, update visuals, or refine your value prop, surveys let you hear directly from the people who matter most: your customers.
Why use customer feedback surveys
After gathering a honey-pot of valuable insights after sending your customer feedback surveys, you can:
Write copy that actually converts
➡️ Learn your customers' exact words to describe their problems, needs, and outcomes. Use those insights to write headlines and product pages that speak their language.
Choose images and videos that match customer expectations
➡️ Discover what they’re looking for visually, then adjust your graphics, product images, or layout to match.
Identify stronger value propositions
➡️ Customer responses reveal what they care about most — use that to highlight the benefits that move the needle and drive sales.
This isn’t about making your site prettier. It’s about making it clearer, more relevant, and more persuasive. That’s what moves the needle.
Let AI do the heavy lifting
HeatmapAI automatically analyzes your survey responses to provide actionable insights. Save a few hours of analysis and get more valuable insights than if you did it yourself!
This will help you quickly understand trends and patterns from your customers without manually reviewing every response, especially for Short Answer or Paragraph responses.
Getting Started
Access and Use Heatmap Surveys
Heatmap Surveys is super simple and easy to use. To create your survey:
Navigate to the Surveys section in your Heatmap dashboard
Click "Create New Survey"
Select your preferred survey type
Add your survey title and description
Create your questions using our easy drag-and-drop builder. You’ll be able to choose from the following question types:
Short Answer
Paragraph
Checkboxes
Single Choice
Rating Scale
You can also re-order, duplicate or make any question required to answer.
Customize colors and appearance of your survey within the Appearance Tab. (You’ll also have the ability to add a logo or any custom branding colors!)
Once you’re done, click “Create Survey” and it will auto-publish ready for your review.
💡Pro Tips: Survey Best Practices
Use 6-8 Questions Max to not overwhelm customers.
Use “How” or “What” Questions instead of “Why.” It makes people defensive subconsciously and less likely to answer.
Keep questions customer-focused! Your goal is to get to know them better.
Survey Publishing & Sharing
Share Your Heatmap Survey
After creating your survey, it’s simple to publish, share, and start collecting results. To share your survey:
Go to the Surveys section
Select the survey you want to share
Click Copy Link
Paste and share the link via email or social channels
That’s it! Now you’re ready to start collecting insights.
Managing Surveys
Viewing Survey Responses
Once your survey is live, you’ll start seeing responses within minutes. To check results:
Go to the Surveys section
Select the survey you want to view
Click the Responses tab
Here, you'll find:
A breakdown of answers by question
Visual summaries for multiple choice and ratings
AI-generated insights for open-ended questions
You’ll also get survey performance analytics, including:
Total Impressions
Surveys Started
Abandoned Surveys
Completed Surveys
Need Help?
If you have questions or run into any issues while using Heatmap, our support team is here to help. Contact us anytime at Support@heatmap.com.