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HeatmapAI Insights

Updated over a week ago

HeatmapAI is an AI-powered feature built into Heatmap that delivers weekly recommendations and insights to help improve your website’s performance. It combines your site’s behavioral and revenue data with industry best practices to generate clear, actionable suggestions.

The goal of HeatmapAI is to help you optimize for Revenue Per Session (RPS) by improving user experience, page performance, and conversion opportunities.

If you'd like to learn more about the HeatmapAI Recommendation Engine, read this article.


HeatmapAI Features

HeatmapAI is beneficial because it transforms complex user behavior and performance data into clear, actionable recommendations that help you improve conversions and maximize revenue.

Dashboard Overview

Every week, HeatmapAI provides a high-level performance update comparing your current period of data to the previous period.

  • Weekly Performance Insight - A snapshot of how your site is trending period over period.

  • 4 AI Insights on Top-Level Pages - Highlighted recommendations on how key pages are performing, with links to dive deeper into corresponding Heatmaps.

You'll have the ability to quickly see where to focus your efforts.

Heatmaps

Within each Heatmap page, HeatmapAi delivers 10 AI-powered insights per page every week.

  • Recommendations draw from all user interaction (ie: clicks, scrolls, purchases, etc.)

  • Suggestions are tied to CRO best practices

  • Insights mainly highlight what can be improved and most impactful

Get practical, page-specific recommendations to optimize design, content, and calls-to-action.

Surveys

HeatmapAI reviews open-ended survey responses and provides a summary of customer feedback to give you clear answers.

  • Clusters similar responses to highlight key themes

  • Surfaces sentiment and recurring issues or opportunities

  • Reduces the need to manually sift through individual responses

Quickly understand what customers are saying at scale, so you can prioritize improvements.


How HeatmapAI Works

  • Data-Driven: Recommendations are based on trillions of user interactions and over 1,000 websites, plus your own site's behavior and revenue data

  • Tailored to Your Site: Every suggestion takes your specific audience and business model into account

  • Focused on RPS: Unlike generic conversion metrics, HeatmapAI prioritizes Revenue per Session, combining conversion rate and average order value for a clearer picture of performance

If you'd like to better understand how our HeatmapAI Recommendation Engine works, read more here.


Things to Keep in Mind

  • Recommendations are delivered weekly.

  • Insights are data-informed, but results depend on how you apply them.

  • Use AI suggestions as a guide, then validate changes with your own testing and business context.


Need Help?

If you have questions about HeatmapAI insights or want guidance on applying them, our support team is here to help. Contact us anytime at Support@heatmap.com

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