Pop-up surveys are on-site questionnaires that appear to visitors while they browse your website. They allow you to collect feedback, understand user intent, and gather insights about the visitor experience in real-time.

Navigate to the Surveys section in your Heatmap.com dashboard, click "Create Survey," and choose "Pop-up Survey." You'll be guided through selecting your survey type, customizing questions, and setting display rules.

Heatmap.com supports several survey types including exit-intent surveys, NPS (Net Promoter Score) surveys, customer satisfaction surveys, micro-surveys, and custom feedback forms. Each type is optimized for different use cases and visitor journeys.

No additional code is required. Pop-up surveys work through your existing Heatmap.com tracking script. Once you create and activate a survey, it will automatically appear to visitors based on your targeting rules.

Pop-up surveys are designed to load asynchronously and have minimal impact on page performance. The survey content loads after your page has rendered, ensuring your site speed remains unaffected.

Yes, you can preview surveys in the editor under “Interactive Preview” to see exactly how they'll appear to visitors without affecting your data or showing surveys to actual users.

All pop-up surveys automatically adapt to different screen sizes and devices. The interface is optimized for desktop, tablet, and mobile experiences to ensure high completion rates across all devices.

There’s no limit to how many surveys you can create; however, you can only publish one pop-up survey at a time.

Currently, the survey will pop up on the first landing page your user visits and will not be shown again if answered or exited out.

Currently, it’s not possible to segment pop-up surveys to different audience groups.

Yes, you can trigger surveys based on events like initial page load, percentage of scroll depth, delayed time on page, or exit intent tracked through your implementation.

You have the ability to change colors, fonts, and button styles. Surveys can match your website's design system to create a seamless experience.

Heatmap.com supports multiple question types including multiple choice, rating scales, open-ended text responses, single choice, and multi-select checkboxes.

To follow best practices, you’ll have the ability to ask one question in the pop-up survey.

All responses are available in the Surveys section of your dashboard. You can view individual responses under the specific survey you’d like to analyze.

Survey responses appear in real-time. As soon as a visitor submits a survey, the data is immediately available in your dashboard and reports.

Yes, you can export survey data as CSV or PDF. Exports include all response data, timestamps, and associated metadata like device type and traffic source.

Surveys only collect the information you explicitly request in your questions. Heatmap.com does not automatically collect personally identifiable information.

Yes, all surveys include a close button, and visitors can dismiss them at any time.

Response rates vary by survey type and implementation, but typical rates range from 2% to 15%. Exit-intent surveys and short micro-surveys typically achieve higher response rates than lengthy forms.

Timing depends on your goals. Exit-intent surveys work well for understanding why visitors are leaving. Mid-session surveys after 30-60 seconds can capture feedback from engaged users. Post-action surveys after purchases or form submissions gather timely insights.

Keep surveys short, make questions clear and specific, explain why you're asking for feedback, offer incentives when appropriate, ensure mobile optimization, and avoid interrupting critical user flows like checkout processes.

Incentives can increase response rates but may affect response quality. Consider your goals: if you need volume, incentives help. If you want feedback from genuinely engaged users, surveys without incentives often yield more thoughtful responses.

Verify that your Heatmap.com tracking script is installed correctly and the survey is set to "Published" status. If you’re still running into issues, please reach out to Customer Support at support@heatmap.com.

Heatmap.com surveys are designed to play nicely with other on-site tools. You can adjust z-index values and positioning to ensure surveys don't overlap with existing elements.

You can pause or deactivate any survey from the dashboard by clicking the three dots and selecting “Unpublished.” Paused surveys stop displaying immediately but retain all existing data and settings for later reactivation.

Low response rates can result from surveys appearing too quickly, being too long, having unclear questions, poor targeting, appearing on mobile devices without optimization, or showing too frequently to the same visitors. Review your survey design and targeting settings.

If you have questions not covered in this FAQ, please contact our support team at support@heatmap.com.