Every website has a footer. It's a non-negotiable, right?
Let us show you how you would optimize your footer while using heatmap.com.
Here's a video for you 👇if you want more detail keep scrolling.
Three Ways to Optimize Footers using Heatmap.com
Prioritize elements in the footer that generate high revenue per click or session.
Rearrange and de-prioritize elements that are not performing well.
Consider rewriting footer content to improve conversion and engagement.
Examine specific elements in a footer, such as "About Us," "Careers," and various product categories.
Removing or optimize elements that do not contribute to clicks or sales -> for instance on the above example - Facebook + Pinterest icons aren't driving any clicks at all - you could remove them or add a different social media platform.
Prioritize the elements that generate revenue. (See image #2)
If elements of your footer are needed but aren't driving any sort of interaction, rewrite the title or find a new way to communicate why customers should click. (example in the video)
Your footer will always be there, but what will it do for your business. It's a small percentage but one that could lift your whole business up. Don't forget about it!