You have an FAQ, don't deny it. In this article we are going to show you how to make money out of it using heatmap.com 🔥

With that in mind we are going to teach you why it matters to optimize you FAQ's to be valuable to your customers and your business.

Here's a video for you on how this is done 👇Continue reading below if you want more details!

How to make your FAQ's powerful

FAQ optimization is crucial because users often turn to FAQs when they can't find the desired content on a webpage.

Analyzing FAQs is valuable not only for optimizing the content but also for understanding what users want to see.
It's recommended to have more than six to eight questions in your FAQ section, depending on the nature of the product or service.
To optimize FAQs, check the "revenue per click" and "revenue per session" for each question and rearrange them based on the highest to lowest "revenue per session."
Underperforming questions can be removed to improve the FAQ section's effectiveness.
Add a conversational tone to your FAQ - if customers are reading this, they are more serious about a possible purchase than others, so you can showcase your brand's personality/voice here to drive purchase velocity.
Consider running customer feedback surveys to understand users' questions and concerns better.
Placing FAQs higher on the page can improve conversion rates, revenue per session, and average order value.
FAQs should provide answers to users' questions that may not be covered in the main content.

Here's a great example from Every Dose of being concise, answering customer questions, and having fun with the process.

Now it's time for you to make your FAQ the highest performing, brand-centered section it can be. Excited to see your 🔥 results.