Not everyone has a collection page, but if you do, you know this is the airport of your site after your homepage.
You are routing people on new adventures or helping them along with familiar ones from before. Either way, you need to have a collection page optimized to deliver the most valuable experience to the customer and you!
Here's a video for you on how this is done with Heatmap.com 🔥 👇 Continue reading below if you want more details!
How to make amazing Collections Pages
Create custom groupings so all the clicks each product gets are grouped together and you can measure more robustly.
Custom groupings involve drawing a box around specific elements, allowing you to view and analyze them as a group rather than individually.
Key metrics to focus on for optimizing collections pages are revenue per click and revenue per session, as they provide valuable insights into user behavior and revenue generation.
Analyze both revenue per click and revenue per session for similar elements to identify which ones perform the best and prioritize the elements with higher revenue per click, as they are likely to generate more revenue long term.
Consider deprioritizing or removing elements with low revenue per click and session, as they may not contribute significantly to revenue.
Pagination is important when dealing with collections pages with many products. Monitor the revenue per session for the "next page" section to determine if users are exploring further.
If the "next page" section has significantly higher revenue per session, increase the number of products displayed on the collections page to help users find what they're looking for.
In summary, to optimize your collections page using heatmap.com:
Reorder products from highest revenue per click to lowest.
Remove or move underperforming products.
Adjust pagination and consider increasing the number of elements on the collections page to improve user experience and conversion rates.
Now go forth and conquer the collection page battles ahead, armed with this information + how to use heatmap.com to make it 10x more profitable!