Your product page needs to be magic. You are depending on it to tell the final, comprehensive story of your product without overburdering
Want to know how to make them convert better than ever? Using heatmap.com is one of the keys. We will share everything else you need to know below.
Here's a video for you on how this is done 👇Continue reading below if you want more details!
How to Make Amazing Product Pages
Page Layout and Design:
Place important elements above the fold for better visibility.
Make key elements larger and reposition them for better readability.
Follow the Z-pattern for content placement.
Product Variants:
Default to your higher-selling product variant as the default choice. (Based on Revenue Per Session/Revenue Per Click Data)
Update the product descriptions to align with user preferences.
Monitor the user engagement on your descriptions. Might want to test shorter ones above the fold.
Product Highlights and Descriptions:
Reorder your content to prioritize unique selling propositions - in the above example - scent descriptions.
Call to Action (Shop Now):
Analyzes the Shop Now call to action.
Advises refining the call to action to provide more product information.
Be specific with your CTA's, what do you want the customer to do? Move from "Shop Now" to "Buy Now."
The video gives you a more comprehensive overview on how to do this but these four steps should get your started!