A revenue-based heatmap shows what elements users are clicking on, and how much revenue those clicks and engagements lead to.
There may be 3 “Add to Cart'' buttons on a page, but on previous heatmaps you wouldn’t know which of those “Add to Cart” buttons actually drove your sales.
With a revenue-based heatmap, you’ll now know exactly which buttons are leading to sales and giving you a fast and easy path to optimizing those buttons.
This works for every element on every page of your website, so you’re not limited to buttons-only, that’s just a basic example.
A few places to use this new found power:
Your Navigation Bar at the top of your website is something users see on every page, so it’s mission-critical to optimize.
The images you use on your website visually showcase your product and offering, so those need to be optimized.
Now that you know what a revenue-based heatmap is you should try it!