Your Heroic Coach Class tuition can be found on this page at times when registration is open: www.heroic.us/optimize/coach

Historically the Coach program was $1,000, but after being acquired by Heroic, we've since been able to lower the price. Exciting!

There may also be early bird pricing options available for the next class so be sure to sign-up for the waitlist if registration is not currently open so that you're notified as soon as registration is available and if there are any early-bird options.

We price our program at a deliberately super (!) low price point (this type of program is typically $5,000+) because a) we’re committed to giving the best to the most for the least and b) we want to absolutely astonish you as we make this unquestionably the best investment you’ve ever made in yourself.

Important: Expect to invest a LOT in terms of time and energy and courage and grit and actually DOING THE WORK.


If you *are* doing the work and *haven’t* noticed an impact on your life within the first 60 days, we’ll refund your payment. (And if at any point during the course of the program you decide that Heroic Coach isn’t for you, we’ll work with you to find a solution and make it right.)

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