Skip to main content

HeyGen API / LiveAvatar Pricing & Subscriptions Explained

Access powerful streaming, avatar, and video features beyond the HeyGen platform with one of our API subscriptions!

Avi avatar
Written by Avi
Updated this week

​HeyGen API plans are standalone plans and serve as a separate subscription from our standard HeyGen plans and tiers. That means you can subscribe to an API plan regardless of whether you're on the Free, Creator, Team, or Enterprise tier – giving you flexibility to choose the best options for your unique needs.

Our API plans are aimed for producing videos ( Avatar video or Translations) via API.

If you're looking to stream your LiveAvatar and want to learn about plans and pricing- scroll down or click here.

🛎️ Note: For users looking for API support and API related questions, please check out our API knowledge base and discussion threads here.


First things first - What is an API?

An API (Application Programming Interface) is a tool that lets different apps or software talk to each other seamlessly. It allows you to connect HeyGen's features directly with your own systems or applications, making it easy to create and automate even more!


This means that you can create Videos or Translations using your own platform without ever using HeyGen's platform. By connecting HeyGen's features directly with your own systems or applications, you can automate tasks and streamline workflows – saving you time and reducing manual effort! You can also use these credits to stream LiveAvatars on your site.


How to view or regenerate your API key

You can get your API key by going into Settings > Usage & Billing > HeyGen API > API token in your HeyGen account.

You cannot view your API key without re-generating it, so make sure that when you do generate it- you save it somewhere outside of HeyGen so you won't need to regenerate a different one again.


Can also click on here for a direct link


The API Subscription Plans

HeyGen’s API plans offer flexible, stand-alone subscriptions, independent of regular HeyGen video plans. This means any user, including free users, can access powerful avatar and video features through an API subscription – ideal for those who need capabilities beyond the HeyGen platform. The new plans include Free, Pro, Scale, and Enterprise, with full a breakdown for each below.

⚠️ Important: API Credits expire every 30 days after they are issued, so make sure to utilize them monthly.


Can I Create Videos with Just an API Plan?

Yes! the API plans make it so you can create videos via API only, where the web based plans of Creator and Business allow you to create videos via the HeyGen platform only.

API Plan Tier

Video Length

Video Resolution Limit

Free

3 minutes

720p

Pro

30 minutes

1080p

Scale

30 minutes

4K

Enterprise

Custom

4K

All HeyGen avatars—including UGC, Professional, Lifestyle, AI Generated, and more—are available through the API. They won't be sorted into categories, but you'll still be able to access them.


Pricing Breakdown by Tier

API Free Plan

API Free Plan: All HeyGen users by default are entitled to the free API plan of 10 monthly API credits.

🛎️ Note: We recommend testing with short clips (under 30 seconds) so you don’t burn through your 10 credits too quickly.

Features Included:

  • Create avatars with photos

  • Create videos from scratch or templates

  • Fetch avatar, voice, and template lists

  • Watermark is included on all content

API Pro Plan

API Pro Plan Pricing: 100 credits for $99/month.

What’s Included: Everything in the Free plan, plus no watermarks.

Credit Usage:

  • 1 API credit = 1-minute video with Video Avatars Unlimited engine = total of 100 minutes per plan.

  • 6 API credit = 1-minute video with Video Avatars AvatarIV engine = total of ~16.7 minutes per plan

Credit Calculations for Videos Created with Video Avatars in AI Studio:

Measured in 30 seconds increments.

  • 00:01 to 00:29 video avatar video = .50 API credits

  • 00:30 to 00:59 video avatar video = 1 API credits

  • 01:00 to 01:29 video avatar video = 1.5 API credits

  • 01:30 to 01:59 video avatar video = 2 API credits

  • ...and on!

Example: An Video Avatar AI Studio video lasting 1 minute and 43 seconds = 2 API credits

API Scale Plan

API Scale Plan Pricing: 660 credits for $330/month

What’s Included: Everything in Pro, plus access to the Video Translation API and Proofreading API.

Credit Usage:

  • 1 API credit = 20-second Video Translation API

  • 1 API credit = 2 minutes of Proofreading API

  • Same usage as Pro for other features

Credit Calculations for Video Translation:

Measured in 30 second increments.

  • 00:01 to 00:29 video translation = 1.5 API credits

  • 00:30 to 00:59 video translation = 3 API credits

  • 01:00 to 01:29 video translation = 4.5 API credits

  • 01:30 to 01:59 video translation = 6 API credits

  • ...and on!

Example: A Video Translation lasting 1 minute and 43 seconds = 6 API credits

API Enterpise Plan

API Enterprise Plan Pricing: Custom

What’s Included: Everything in Scale, plus customized scalability and access to dedicated developer support. Please contact our team at Sales@HeyGen.com to discuss this plan further.

🛎️ The ability to create a custom Digital Twin (Video Avatar) via API is only available for Enterprise API users.


LiveAvatar Subscription Plans

Live Avatar plans provide flexible, stand-alone subscription options designed exclusively for users who want access to Live Avatars. These plans operate independently from other HeyGen subscriptions and offer a more cost-effective way to use Live Avatar features without needing a broader plan. They’re ideal for anyone primarily focused on real-time avatar interactions and looking for a more economical pricing structure tailored to that specific use case.

$100 provides 1,000 LiveAvatar (LA) Credits.

Each credit gives you 30 seconds to 1 minute of streaming, depending on the integration method you use.
The two different integration methods are the following:

In contrast, API plans work very differently:

$100 gives you 100 API Credits, and each API credit equals 5 minutes of streaming time. API streaming is measured in 1-second increments, with a minimum charge of 30 seconds per session.

Overall, Live Avatar Credits are designed specifically for real-time avatar interactions, while API Credits follow a different consumption model geared toward standard API usage.


Frequently Asked Questions (FAQs)

For more FAQ specifically for LiveAvatar, click here.

Do API credits/ LiveAvatar Credits expire?

Yes, both API credits and LiveAvatar credits expire 30 days after they’re issued, so be sure to use them within that time. If you do not think you'll have high usage at the start, we recommend testing the free version with 10 monthly credits until you have consistent usage.

I ran out of API credits this month! What do I do?

If you run out of API credits, we can cancel your current plan so you can repurchase and reload your credits.

If you're on the Scale plan or LiveAvatar Essential, you also have the option to enable auto-renew your credits. With auto-renew, once you use 90% or more of your monthly credits, HeyGen will automatically renew your plan, cancel the old one, and refill your credits to 100%. You can access this in your HeyGen API Subscription tab or LiveAvatar platform.

You can also reach out to support@heygen.com for assistance with payment issues with your plan.


Similar to the Scale plan on HeyGen, LiveAvatar has the option to enable Allow Overage, which lets you keep using the API even after your credits run out. You'll be billed afterward for the extra usage.


How do you measure LiveAvatar streaming credit usage?
For LiveAvatar Credits, each credit provides 30 seconds to 1 minute of streaming time, depending on the integration method you're using:

  • Full LiveAvatar SDKs cost 2 LiveAvatar Credits per minute

  • Custom LiveAvatar SDKs cost 1 LiveAvatar Credit per minute

Can I subscribe to an API plan without a standard HeyGen paid plan?

Yes! HeyGen API plans are standalone subscriptions. You can subscribe to an API plan even if you’re on a free HeyGen plan.

How many free API credits do I get each month?

Free users receive 10 API credits per month to test your integration.


*Last updated on Jan 9, 2025.

Did this answer your question?