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Creating a Flow in Campaign
Creating a Flow in Campaign
Ilija Stojkovski avatar
Written by Ilija Stojkovski
Updated over a week ago

Creating a campaign flow in HeyReach is a valuable and impactful task.

By adding a set of actions, you can automate the steps that your LinkedIn accounts will take during outreach.

Actions you can add to a HeyReach campaign flow:

  • Send connection request
    Connect with your 2nd and 3rd+ connections on LinkedIn

  • Send Message
    Send a LinkedIn message to all of your 1st connections, no matter if they are newly connected or older connections

  • InMail

    Automate your LinkedIn profiles to send InMails (Sales Navigator messages) to your 2nd and 3rd+ connections. All accounts selected in the campaign must have a Sales Navigator subscription in order to send InMails

  • View Profile
    Automate your LinkedIn profiles to view profiles of the people in the selected list

  • Follow
    Automate your LinkedIn profiles to follow the people in the selected list. Before connecting with a person it is best practice if you followed them before

  • Like Post
    Automate your LinkedIn profiles to engage with the content of the people in the selected list. Choose the time of the post and select a reaction type

Check this short video of how your campaign flow could look like

Whether it's starting with an InMail message, sending connection requests, viewing profiles, following, or liking posts, have in mind that all these actions need to lead to a positive reply and beneficial conversation for all sides

This automation's main purpose is to save time and enhance your outreach efforts.

Once you've selected the initial action, you can set additional parameters to fine-tune the process.

For example, you can specify the time span between actions, allowing for a natural progression in your outreach. You can also customize the content of messages or choose specific criteria for profile views or post likes.

The beauty of campaign flows is their flexibility and scalability.

You can add multiple steps to your flow, creating a comprehensive journey for your prospects. For instance, you can follow up with additional messages or actions after a connection request, and set different time intervals for each step.

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