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What is a Hololink?

Learn what a Hololink is and why it is one of the most powerful ways you can use to get your message across

Jens Bäckvall avatar
Written by Jens Bäckvall
Updated over 9 months ago

What is a Hololink?

Hololink is an Augmented Reality (AR) platform and the AR experiences that you create on our platform are what we call Hololinks.

So to understand what a Hololink is, you need to understand what an AR experience is.

AR adds to the real world

AR experiences are digital overlays on the real world, hence the term augmented reality, as the experiences augment the world by adding additional fun, value, learning and more to a real world setting. These overlays can contain 3D models, animations, videos, text and images and can be interactive and engaging storytelling tools.

AR combines other media

So AR can encompass all other media types, letting them work together to make a stronger and more engaging tool for communicating and learning.

This makes Augmented Reality one of the most powerful media types ever created.

So in short, a Hololink is a powerful, multi-modal, interactive media that can be used to tell stories, get messages across and engage your audience in a way that is more powerful and more efficient than other media.

The only limit is your imagination.

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