All events must first be set up with Tickets. You then have the option to additionally sell Season Passes and/or Season Tickets tied to the athletic events.
You will need to determine which one is right for your program, venue, and fans, before setting up these ticketing options with your Client Success team.
Tickets | Season Tickets | Season Passes |
Available for all departments. Most basic and commonly used for event access
*Required during event build | Available for all departments (Athletics, performing arts, etc.)
*Optional | Only available for Athletic Departments
*Optional |
Recommended for General Admission & Reserved Seating | Recommended for Reserved Seating | Recommended for General Admission |
Guests receive individual tickets (with unique QR codes) for a single event. | Guests receive individual ticket (with unique QR codes) for each event applied to the season ticket setup. | Guests receive a simple pass (one QR code) that is used for all eligible events applied to the season pass setup. |
Option to absorb fee or pass along to the purchaser | Option to absorb the $3 Hometown season ticket fee in event settings. | The $3 Hometown season pass fee is automatically added to the face value of the pass during checkout. (Applies to digital passes.) |
Custom fields are available. | Custom fields are NOT available. | Custom fields are available. |
Included on event Audit Reports | Included on underlying event Audit Reports | Not included on underlying event Audit Reports |
Digital Tickets (Mobile, Printable, Hometown Fan App). | Digital Tickets (Mobile, Printable, Hometown Fan App) | Digital Tickets (Mobile, Printable, Hometown Fan App) Or hard passes available (for a $5 fee rather than $3) |
Example: General Admission Adult ticket to the home Varsity Football game. Expires end of game. | Example: Reserved Seating Tickets to each eligible home Varsity Football game. Ability to renew or change seats the following year. | Example: General Admission access to each home Varsity Football game. Expires end of final game. |
Benefits of Offering Season Passes and Season Tickets:
Guaranteed Revenue: Pre-sold passes and tickets ensure revenue before the season starts.
Enhanced Fan Loyalty: By offering reserved seating, cost effective tickets and passes, and early renewals, schools and athletic departments can build stronger relationships with their fanbase.
Streamlined Entry: Digital passes and tickets reduce the hassle of game-day entry, allowing fans to access events with ease.
Which one is right for you to offer your fans?
Choosing between a season pass and season tickets depends on your priorities. If you enjoy the flexibility of attending various sports that fits your schedule, a season pass—especially a multi-sport or flex pass—might be the best option. On the other hand, if securing a specific seat for every game is your top priority or providing the experience of having individual tickets per event, then season tickets with reserved seating are the way to go.