Email deliverability is highly complex–with so many factors at play, it can be difficult to pinpoint the exact reason why a message may or may not be delivered or flagged as spam. That said, there are proactive steps you can take to make sure your messages are delivered as intended.
Implement email content best practices – Write and format strong emails that don't trigger spam software.
Improve your email reputation – Take steps like keeping your engagement rate in mind, and making sure clients add you to their contacts lists, to boost your sender reputation.
Define DKIM, SPF, and DMARC records – If you integrate an email that has a custom domain, make sure to define these records to increase the likelihood that messages are successfully delivered.
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