As a business, you're always looking for new ways to generate income — particularly now, with so many events and projects getting rescheduled or cancelled. That's why HoneyBook allows you to create and share gift cards, through which clients can buy digital credits today and redeem them in the future — so you get the cash and support when you need it (now).

Gift cards are a great way for your community to easily support your business, even during the difficult times when you may not be able to perform your services in person. You can learn more about how (and why!) to create gift cards here, and get an overview of how and where to share your gift cards here.


But the question remains... when you do share your gift card with the public, what should you say? The short answer is: whatever you feel reflects you, your brand, and your current needs.

But we've also put together some examples below — reflecting a few different scenarios — of language you might use in emails to clients, whether to individuals or to your entire client case. Feel free to use the text of these emails exactly, or edit to suit your business; or, if social media is more your jam, pick and choose a few sentences from these examples to share alongside your gift card link — perfect for some posts!


Don't see this feature in your account yet? Hang tight — it's coming soon!




Scenario 1: Help save small businesses


Hi [client name],

With the CDC restrictions on event size and shelter-in-place orders active across the country, small businesses like [your company name] are feeling the impact as we’re no longer able to provide our services.

Many of you have asked how you can support me during this difficult time. Since we can no longer meet in person, and don’t know exactly when we’ll be able to again, I’m excited to offer gift cards that can be purchased now and redeemed later.

You can buy a gift card for either:

  • Any amount (suggested [$XXX])
  • A [name(s) of specific service(s), e.g., a mini photo shoot]

BUY A GIFT CARD > [link to your Gift Card Direct Link]

Once you buy these digital credits, you can use them to schedule or book for a specific date in the future. (You don’t need to decide on a date right now.)

Your gift card purchase makes a huge difference in keeping small businesses like [your company name] alive. Thank you for being a part of this community!

With love,

[Your name]




Scenario 2: A gift to your loved ones


Hi [client name],

With the CDC restrictions on event size and shelter-in-place orders active across the country, the celebrations we’re used to may look a bit different. But that doesn’t make the events and milestones we’re celebrating any less important.

Make your friends and family feel special (and support a good cause of saving small businesses!) by purchasing a gift card for [name of service, e.g., a cooking class] they can look forward to using later. Or, get them a gift card for [name of service, e.g., a virtual cooking class] they can use right now!


BUY A GIFT CARD > [link to your Gift Card Direct Link]

Once you buy these digital credits, your loved one can use them to schedule or book for a specific date in the future. (They don’t need to decide on a date right now.)

I’m so excited and honored to be a part of your celebrations, no matter what they may look like. Thank you for being a part of this community!

With love,

[Your name]




Scenario 3: Just treat yoself


Hi [client name],

Are you going a little stir crazy? Me too. Which is why I’m excited to share a new offering to switch things up: gift cards!

They’re perfect to help us remember that we won’t always be living life in our sweatpants (unless that’s your thing!), apart from our friends and family. One day (hopefully soon), we can [description of what you do; e.g., shoot a boudoir session] together because, let’s face it:

You deserve it.


By purchasing a gift card now for [name of service, e.g., a cooking class], you’ll have something to look forward to using later. Or, get a gift card for [name of service, e.g., a virtual cooking class] you can use right now!

There’s no better time to treat yoself.


TREAT YOSELF > [link to your Gift Card Direct Link]


Once you buy these digital credits, you can use them to schedule or book for a specific date in the future. (You don’t need to decide on a date right now.)

Thank you for being a part of this community!

With love,

[Your name]



Done promoting a particular gift card and don't want it to be visible to clients anymore? No prob! Here's how to deactivate an offer to ensure your clients can no longer purchase the gift card — even if they already have the link.



Want to learn more?


Still have questions? Feel free to send us a message by clicking the Question Mark icon on any HoneyBook page. Our team is always happy to help!

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