Overview
Hoot is more than a calorie counter—it’s your smart nutrition companion.
Powered by AI and grounded in behavioral science, Hoot makes tracking effortless and insightful so you can understand your food, improve habits, and see progress without stress.
You eat. We do the math.
Why Hoot Is Different
AI-Native Simplicity
No dropdowns. No databases. No drama.
Just talk, snap, or scan your meal. Hoot’s AI instantly analyzes calories, macros, and nutrition quality so logging takes seconds, not minutes.
Multi-Modal Logging
Log however you prefer:
Text chat
Voice note
Barcode scan
Food label photo
Quick meal snap
Hoot adapts to your style.
Guidance, Not Guilt
Every log gets a Nutrition Score (1–100) showing how balanced and nutrient-dense your meal is.
You’ll also get quick insights and improvement tips—friendly feedback, never judgment.
Momentum That Feels Good
Stay motivated with streaks, gentle reminders, and our owl mascot Hoot, who celebrates your wins and keeps you going.
Science-Backed Accuracy
Hoot uses the gold-standard Mifflin-St Jeor formula to calculate your calorie target and sets balanced macro goals based on scientific research:
Macro | Default Target | Why It Matters |
Protein | ~0.8 g per lb of body weight | Protects lean muscle and boosts satiety |
Fat | ~30% of total calories | Supports hormones and vitamin absorption |
Carbs | Remainder of calories | Fuels daily activity and performance |
Hoot automatically prevents unsafe targets:
Minimum 1,200 cal/day for women
Minimum 1,500 cal/day for men
Getting Started
When you join Hoot, you’ll enter:
Current weight and target weight
Gender, age, height
Activity level
Goal pace (slow, balanced, or fast)
From there, Hoot creates your personalized calorie and macro plan—adapted to your goals whether you want to lose, gain, or maintain weight.
Once set up, you can:
Log meals in seconds using AI
View your Nutrition Score and personalized insights
Track calories, macros, and streaks
Add optional goals (fiber, sugar, sodium, or hydration)
The Hoot Philosophy
We believe healthy eating should feel calm, not chaotic.
You don’t need to be perfect—just present.
Every meal you log builds awareness, confidence, and lasting habits.
No fads. No guilt. Just better habits.
Progress that feels like play.