TikTok's official weekly outreach limits
What is the "Starter Pack"?
The Starter Pack gives every brand a chance to build creator momentum before scaling up.
Your Starter Pack includes:
1,000 outreach invites to new, unconnected creators
Unlimited access to creators regardless of follower count
No GMV (Gross Merchandise Value) requirement to begin outreach
Once you hit your 1,000 invite limit, you'll transition into a GMV-based plan.
After the Starter Pack, TikTok caps new creator outbound messages based on your 30-day GMV (Gross Merchandise Value), with limits refreshed every Sunday:
GMV (last 30 days) | New creator messages (per week) |
$0 | 0 |
Up to $2,000 | 2,000/wk |
$2,000 – $50,000 | 7,000/wk |
Over $50,000 | Unlimited |
Creators you've already messaged or who respond are not counted against this limit.
How our Outreach Bot enforces it
Hubfluence respects TikTok's weekly caps and ensures you never exceed them:
Tracks your weekly "new creator" invites.
Blocks outreach intelligently once you hit the weekly threshold.
Resets counts every Sunday (after reset, full quota restored).
Your Hubfluence plan sets how much you can use
While TikTok sets the maximum possible outreach per week, your Hubfluence plan determines how much of that you're allowed to use.
Here's how many new creators the bot can message per week, based on your GMV tier:
$0 GMV: 0 messages/week
Up to $2K GMV: 2,000/week
$2K – $50K GMV: 7,000/week
Over $50K GMV: Unlimited