Looking to track conversions and purchases within your Meta Business account? You can integrate your Meta Pixel directly with your Humanitix account and events.

First, you’ll need the ID of the Pixel you want to install on your event pages. To get this, follow Meta’s Getting Started Guide to create a Pixel and/or copy your Pixel ID (also known as Dataset ID).

Once you have a Pixel ID, head back into your Humanitix account, and via the top toolbar, navigate to account → advanced → integrations → default tracking IDs.
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Paste in your Pixel ID in the Facebook Pixel field and click save! You’ll also be able to apply your Pixel to all previous events in your account.​​

Congratulations, your Pixel is now installed on your Humanitix event pages!

Conversion events are actions people take on the Humanitix website, such as making a purchase or adding an item to their cart.

When you plug in the Meta Pixel to your Humanitix event, Humanitix will send the following conversion events to your Meta Events Manager via the Meta Pixel:

Standard events:

Custom events:

To filter different conversion events from different URLs, you can create Custom Conversions entirely code-free in your Meta Business Account. For example, this will allow you to track all 'Purchase' events from Event A and all 'Entered details' events from Event B.

See this guide from Meta for step-by-step instructions.