Overview
One of two DSPs who execute geolocation-based strategies very well. Simplifi excels at targeting individual properties or households and targeting users based on their search behavior. They build custom audiences rather than buying third party data. Simplifi is a mobile, video, display, native, and OTT/CTV platform built for highly granular, localized programmatic.
Capabilities
Targets all devices within an address
Mobile tracking, tracking in-store visits & ad delivery
Address-based data, allowing detailed Geo-Fencing
OTT/CTV audience targeting is based on addresses, behaviors, and demographics.
Search & Site Retargeting
Facebook Newsfeed, native programmatic
Keyword-level Audience Targeting
Category Contextual Targeting=
Verticals where they excel
Businesses with brick and mortar locations. Any entity that would like to target audiences using addressable locations, behavior patterns, or demographics.