Overview
With 300+ million worldwide active customer accounts, Amazon is the largest eCommerce site in the world. They have a deep understanding of how shoppers engage with products and brands as they discover, research, and purchase online.
Capabilities
Through Humming, you can place display or video ads and sponsor products or brands. You're also able to run CPC ads for individual product listings that appear in shopping results and on product detail pages, brand ads that feature custom headlines and brand logos, and sponsored display ads that target audiences based on Amazon shopping interests. By advertising with Amazon, you're reaching customers while they shop, increasing the likelihood of conversion.
Verticals where they excel
Beauty, consumer electronics, entertainment, and the vast majority of e-commerce categories.