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Convention Analytics

Convention Analytics Dashboard provides comprehensive insights into your convention performance, including revenue tracking, vendor management, booth occupancy, package sales, and much more.

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Written by Vishal Nath
Updated over a month ago

Introduction

The Hyprr Convention Analytics Dashboard is designed to give organizers a real-time, detailed view of convention performance. It enables you to:

  • Track revenue and projected earnings

  • Monitor vendor applications and approvals

  • Evaluate booth occupancy by type and floor

  • Analyze package and add-on sales

  • Assess speaker applications (EOI)

  • Manage invoices and payments

  • Track exhibitor passes and staff access

  • Understand floor performance and high-traffic areas

Who Should Use This Guide:

  • Convention Organizers

  • Event Managers

  • Revenue & Operations Teams

  • Marketing & Sponsorship Coordinators

Overview

  • Total Revenue – confirmed + paid bookings.

  • Projected Revenue – all applications (including pending).

  • Vendor Bookings – active and pending.

  • Booth Occupancy – percentage filled.

  • Pending Applications – awaiting review.

Tip: Track conversion rates (Confirmed Vendors ÷ Total Applications × 100).


Revenue Analytics

  • Breakdown by source: Booths, packages, infrastructure, sponsorships.

  • Revenue by booth type & floor – identify high-performing booths/floors.

  • Early Bird Discounts – measure ROI on promotions.

  • Platform Fees – monitor fees collected.

Tip: Use trends to optimize pricing and future event strategy.


Vendor Analytics

  • Pipeline Tracking: Draft → Under Review → Approved → Active.

  • Industry Diversity: Technology, F&B, Fashion, Healthcare, Education.

  • Top Vendors: Prioritize for perks, retention, and upselling.

  • Requirements Breakdown: Track power, internet, furniture needs.


Booth Analytics

  • Occupancy & Reservation Rates: Confirmed vs. reserved booths.

  • Booths by Type & Floor: Identify demand and adjust pricing.

  • Hot Spots & Prime Locations: Plan marketing and sales efforts.


Package & Add-on Analytics

  • Track sales of booth packages, sponsor tiers, magazine ads.

  • Monitor add-on purchases (power, internet, storage) for upsell opportunities.

  • Bundle packages to increase Average Order Value (AOV).


Speaker EOI Analytics

  • Applications & Status: Submitted → Under Review → Accepted/Waitlisted/Declined.

  • Topic Expertise: Identify popular and competitive topics.

  • Experience Levels: Expert speakers often have higher acceptance.


Invoice Management

  • Track invoice status: Draft, Open, Paid, Overdue, Void.

  • Monitor aging report to prioritize follow-ups.

  • Actions: View, Resend, Send Reminder, Mark as Paid, Void.


Exhibitor Passes

  • Track pass distribution: Active, Pending, Revoked.

  • Bulk generate, resend, or revoke passes.

  • Email activity: monitor delivery success and failures.


Floor Performance

  • Compare floors by booths, occupancy, revenue, and performance scores.

  • Identify underperforming floors and adjust marketing or pricing.


Reports & Exports

  • Export: CSV.

  • Standard reports: Vendors, Revenue, Booths, Invoices, Passes.

  • Custom & scheduled reports: filter by status, floor, industry, date.


FAQs

Q: What’s the difference between occupancy and reservation rate?

  • Occupancy = Confirmed/paid booths only.

  • Reservation Rate = Confirmed + Reserved (pending payments).

Q: How do I boost Average Order Value (AOV)?

  • Bundle packages and add-ons.

  • Offer premium locations.

  • Use tiered packages.

Q: How to identify high-demand booths?

  • Check Booths by Type, Hot Spots, and Floor Maps.

  • High conversion rates (>80%) indicate strong demand.

Q: How can I quickly spot overdue invoices?

  • Go to Invoices tab → filter by Overdue or use Aging Report.

Q: How do I export reports for the team?

  • Click Export on the relevant tab → choose CSV, Excel, or PDF.

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