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LIFT Call-To-Action (CTA) Widget

A floating and interactive call-to-action button that gives leads instant access to your scheduler from anywhere on your website

Updated this week

iClosed LIFT is a floating button that gives leads instant access to your scheduler from any page it’s connected to, ensuring better visibility and engagement without relying on page layout or scrolling.

Startup subscription plan users will have one Lift available, while Business and Enterprise will be able to add up to five (5) Lift widgets.
Learn more about iClosed pricing and feature breakdown here.


Creating a widget

Navigate to AI Scheduler - LIFT (CTA Widget) and hit "Create Widget" button to start.

Add Widget name and Internal description first.


Customize your message

Define the widget for your audience:

  • Upload avatar picture and toggle online indictor ON or OFF

  • Add avatar name and title

  • Add headline and description of the event

Save and continue once you're done.


Layout & Style

Design your widget and define position:

  • Choose between Light and Dark theme depending of your preference

  • Choose Launcher icon of your widget and customize the color of the launcher icon

  • Define Brand color (launcher icon background color)

    • Choose between color options solid or gradient

    • or predefined gradient colors

  • Define widget position

    • Bottom left or Bottom right of your website page

    • Offset - position from the page border in pixels (X - horizontal, Y - vertical)

  • Show a message to book within time, a 3 mins timer to create urgency and get more bookings

With an option to edit the message as shown below:


Configure CTA's (call-to-action) buttons

  • Primary CTA button

    • Choose icon that will be placed on a button and add button text (up to 42 characters)

    • Select text color

    • Choose position of button icon

    • Connect iClosed Event with CTA button, that will open in a popup modal on a click of a button or choose custom URL as primary CTA button.

  • Secondary CTA button - Optional, for sending leads to an external URL (e.g. sign up page)

    • Choose icon that will be placed on a button and add button text (up to 42 characters)

    • Select text color

    • Choose position of button icon

    • Add external URL where you'd like your leads to be redirected


Configure domains and triggers

  • Add your main website domain where you'd want your widget to appear and further configure subpages in iClosed where do you want Lift to appear.

  • Choose sub-page conditions:

    • Add widget on all website pages

    • Include on specific pages

    • Exclude from specific pages

  • Option for a widget to open if toggle button is turned ON:

    • after X seconds or

    • per page depth (enter percentage)

  • Option for limiting number of pop-up's per user session


Installation

The last step of the setup is to embed the code on your webpage and to verify domain installation.

All you need to do is to copy the script we've generated for your Lift widget, and paste it inside the <header> tag of your webpage, preferably before the closing </header> tag.

If using a website builder (e.g.,WordPress, Webflow, or Wix), find the option to insert custom scripts and add the code there.

Pro tips

Lift widget for most website builders needs to be embedded as a custom HTML code and to be added to the header of the main website page, and not as header code often offered by webpage builders where you'll be adding Meta pixel and GTM codes for tracking purposes.

Additionally, after embedding the code and clicking on "Verify Installation" you may receive error message.

This may happen if you're website security settings are preventing iClosed to access and verify code installation, meaning, it doesn't necessarily means that Lift wasn't installed correctly.

If you're seeing Lift widget after publishing changes on your website, then it's all good.

If you're still not seeing Lift widget after publishing changes, try opening the page in Chrome Incognito or any other browser or reach out to us via in-app chat button at the bottom right of your screen to troubleshoot it for you.


Save & Make Live

Once all sections are completed, click "Save & Make Live" button. This final step activates your Lift widget on the designated site.

Finally, you can choose the language for static text that is appearing on widget:

  • Urgency message "Only few slots are left"

  • Static dates and times

Choose between all Lift languages on the top right of your Lift settings menu:


Lift Conversion Funnel - Analytics

Once your Lift goes live, you'll be able to track performance rate through Lift Conversion Funnel. Here's the information and options you'll find available on this page:

Impressions

Number of times the widget was triggered per unique visitor (per IP address).

Multiple page views by the same person count as one impression.

Click Through

Number of visitors who interacted with the widget. The higher click through indicates better engagement.

Conversion

Number of leads captured. More leads indicate higher conversion potential.

Pro tips

Click Through Rate is calculated = Click Through divided with Total number of impressions


Conversion rate of contact created = Conversion divided by Click Through


Lift page overview

Once you create you widgets, you will be able to see them on AI Scheduler - CTA Widget page, from where you can:

  • Search widgets

  • Filter widgets by events

  • Create additional widgets (up to 5 with Business subscription plan)

On the Lift widget card you have following information and options:

  • Widget name and Event that he widget is connected to

  • Live or Draft tag depending if the widget is active or not

  • Website page where the widget is connected

  • Internal description of the widget

  • Edit widget button - "Pencil"

  • Preview button

  • Three dots

    • View widget script

    • Duplicate

    • Delete button

  • Analytics that will show stats for the last 7 days

    • Number of impressions number of times the widget was triggered per unique visitor

    • Click through rate, the percentage of unique visitors who interacted with the widget

    • Conversion rate, number of unique leads captured


Lift Best Practices

Here're few tips and tricks on how you can maximize Lift performance, while being able to track stats easier.

Event tied to Lift

Think about duplicating your main funnel event and setting a different color tag and internal description. If you connect different event with Lift specifically, you'll easier identify number of calls and team performance from main Analytics page in iClosed.

Lift configuration tips

  • Make sure to exclude call confirmation page where leads will land after booking a call

  • If you have several pages on your website where leads may go to learn more about your offer/services, make sure to limit number of session pop ups for Lift so it doesn't become annoying (2-3 per session is considered enough).

  • for CTA button, make sure to use:

    • Primary CTA for event so the leads can book a call with your team

    • Secondary CTA for redirecting to results page or case studies so visitors can learn more about your offer before booking a call

  • In terms of the delay, it all depends on the webpage content where Lift is:

    • If you want your visitor to watch VSL, make sure to delay pop up

    • If they need time to go through your website content, also delay pop up

    • But the best answer lays in your website analytics - check what is the average time when visitors drop off your webpage, and set Lift to pop up 5-10 seconds before that average time


FAQs

How to embed different Lifts on different subpages

In case you want to create and set different LIFT widgets for different subpages (e.g. to have it in different languages) follow the steps below:

Before you start, ensure that there is no Lift created and embedded to the main website as usually instructed with standard use case when you want to use one Lift widget across all website pages.

  1. Go to Lift settings in iClosed - create or edit lift for specific subpage

  2. place subpage URL instead of the main page in Main domain setup
    For example: https://mywebsite/fr/

  3. Copy code and place it only on the specific subpage header as a custom HTML code (not as tracking code)

  4. Save and publish

Bear in mind that you wont be able to use same Lift on multiple subpages unless it's an extension of a subpage (e.g. https://mywebsite/fr/pricing)

Therefore, repeat the process for all other subpages where you want to create different Lift floating widgets.

  • Create Lift → add specific subpage URL → embed the code that you receive in Lift setup on the specific subpage header as a custom HTML code (not as tracking code).

Pro tips

WordPress - Instead of adding the lift script in the header for all pages, you have to add the script on each respective page. Install Code Snippet plugin and or use HTML in Elementor and add Lift script on the single page.


How to embed Lift on Framer

Framer webpage builder is the only one that will work by adding Lift widget code as header code as they already have Custom Code option for header. Follow these steps:

  1. Copy Lift code iClosed generated for you

  2. Navigate to your Framer website editor

  3. Select main website page → site settings → general

  4. Paste Lift code to "End of <head> tag box and save settings


How to embed Lift on WordPress/Elementor

Follow these steps to embed Lift with WordPress/Elementor:

  1. Navigate to iClosed Lift to copy the code that was generated for the Lift widget

  2. Go to WordPress → main website page → Child theme → Header

  3. Elements → HTML

  4. Paste the code from iClosed

  5. publish and see if it's showing in preview mode.

    1. If its showing in preview mode but not in live on your website, it means some plugins are blocking it

    2. It's usually a page optimizers, debugger or security plugin in Elementor that is blocking Lift from showing. Simply turn them off one by one until you see Lift showing on main website page

    3. Also, make sure that you're accessing the webpage in Chrome Incognito mode or a different browser to ensure cache and cookies in your browser are not showing webpage properly.


How to embed Lift on GHL (Go High Level)

In GoHighLevel, Lift widget code needs to be added as Custom Code that needs to be placed in the header of the page (not as tracking code GHL offers for header).

  1. Navigate to iClosed Lift to copy the code that was generated for the Lift widget

    1. Make sure it's properly configured - main webpage URL, with sub-pages that you want to include or exclude

  2. Go to GHL → Sites on the left side menu

  3. Edit your website or funnel

  4. Click on the "+" button to add elements

  5. Select "Code" as custom HTML code

  6. Open Code editor and paste Lift embed code and save

  7. Click on the code and drag it to the header of the page

  8. Save and publish changes

    1. It may take a couple of seconds to changes to be applied

    2. Make sure to open webpage in Chrome Incognito or other browser to ensure changes are not visible due to caching in your standard browser


How to embed Lift on Webflow

In Webflow, Lift widget code needs to be added as Custom Code that needs to be placed in the header of the page (not as tracking code GHL offers for header).

  1. Navigate to iClosed Lift to copy the code that was generated for the Lift widget

    1. Make sure it's properly configured - main webpage URL, with sub-pages that you want to include or exclude

  2. Go to Webflow and edit your main website page

  3. Add is as a custom HTML code

  4. Publish changes to see it on website page as staging environment will use different URL


How to embed two lifts on all webpages + the other one on the specific page

In case you'd like to have different Lift widgets, by having one main for your sales funnel for example, and the other for "careers" page, that will be a whole different event with your HR as host, you can do that by following next steps:

  1. Create or edit main Lift widget that will be live on most of your website pages (e.g. Sales funnel pages)

    1. Exclude specific page where you want different Lift to appear (e.g. careers page)

    2. Embed the code as custom HTML code on the header of your main website

    3. Save changes

  2. Create additional Lift for specific subpage/s that should be tied with a different event (e.g. Careers page)

    1. Make sure to set specific URL webpage in Main domain box

    2. Additionally, include it on same webpage URL that you've set as Main domain and include any additional subpages of the same sub-domain

    3. Save and copy the code

    4. paste the code as custom HTML code on the header of the subpage

    5. Save and publish changes


Do I need one Lift or two Lifts if I want to embed it on parent domain and sub-domain?

You would need to create two Lifts, and to configure them separately for each domain as per instructions above.


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