What are standard demographics?
Our surveys include a set of standard demographic questions, enabling you to filter and compare responses with precision. These questions provide insights into who is responding and allow you to analyse results based on key attributes like age, gender, and household structure.
Key demographics included
Age groups
18–24
25–34
35–44
45–54
55–64
65–74
75+
Gender
Male
Female
Note: Respondents identifying as another gender are included, but due to small sample sizes, they are not reported as a separate filter.
Household structure
Living alone: Respondents living by themselves.
Living with others: Includes partners and other shared living arrangements.
Younger families: Families with children under 5 or predominantly school-aged.
Older families: Families with older children.
Additional demographics (market-specific)
Depending on the country, surveys may also include:
Household income
Region
Ethnicity
These demographics help you uncover how opinions and behaviours vary across audience segments, giving you a deeper understanding of your survey results. For more detailed filtering, reach out to our team.