Below you'll find a list of possible tools and expenses you're likely to incur when building your online business. Please note, these can vary greatly depending on your situation and goals. But if you're looking for a rough idea of an average internet marketer's expense sheet, here it is:
Email autoresponder - these can range anywhere from zero to $197 per month. You can get started with GetResponse on a free trial for 30 days (no credit card required) and upgrade when you've grown your email list beyond 1,000 subscribers.
Domain - the address of your website people would type in their browser to visit your site. Some affiliates use one. Other use dozens. While others don't use any. Average cost around $10 per domain. Buy one with GoDaddy or NameCheap.
Hosting - shared hosting costs less than $5 per month. Service providers who offer domains, would typically offer hosting as well. GoDaddy, HostGator and BlueHost are most popular shared hosting platforms.
Advertising - no matter what anyone will tell you, traffic is never free. Even free traffic techniques end up costing money because you're forced to acquire tools like keyword research software. Either way - you're paying for traffic. This is where "typical spend" ranges dramatically, because you must find a way to start with what you got and scale with your profits. We invite you to attend a free on-demand traffic workshop with Igor where he explains how he pulled it off in his online business.
Funnel Builder Software - most affiliates prefer to use tools to build their pages. These tools differ in price and features. Most common are ClickFunnels, LeadPages and Kartra. LeadPages offers a 30 day free trial without a credit card, so it makes sense to start here, if you're being frugal with your business.
These are the most common "expenses" for affiliate marketers. There are tons of free tools you'll need too. Here are just a few:
Google Drive - file hosting
Google Docs - writing content
Loom - recording screen video
YouTube - video hosting
Gmail - email
Google Hangouts or Skype - conducting conference calls
Keep in mind, there may be additional tools and expenses required, based on your own unique experience and the decisions you'll make along the way. The most important thing to remember is that internet marketing requires you to treat it like a business and not a get rich quick scheme for it to work. If you're looking to make something out of nothing, just like millions of people who came before you, you'll be disappointed.