Immersion is the first and only distributed Neuroscience (TM) platform, which lets you objectively measure neuro-based reactions from anyone, anywhere, anytime by simply tapping into end users' smartwatches.
Our platform provides a passive, unconscious measure of which moments capture people's attention and where it's lost. This measure gives you the data and insights to confidently craft meaningful content. Traditional measurement techniques like surveys rely on intentions and feelings, which are inherently biased and unreliable.
Immersion results are available in real-time and are reported second-by-second. Meaning you have the opportunity to tweak experiences to maximize content for the end user. The second-by-second output identifies the high and low immersive points of the content, enabling you, the creator, to optimize content and experiences in the production process.
To learn more about how Immersion can start providing immediate value for you, email us here: