Immersion is the first and only Distributed Neuroscience™ platform, which lets you objectively measure brain-based reactions from anyone, anywhere, anytime by collecting data from smartwatches the people you want to measure already own.
Our platform provides a passive, real-time, unconscious measure of what people love and what leaves them wanting, which means you can be confident about what will work and what will not. This means you can get results immediately, and you can use our second-by-second output to optimize the experience!
Our solution also takes neuroscience out of the lab and into the real-world. Traditional neuroscience measurement techniques like EEG, biometrics, eye-tracking, and facial coding / recognition are generally difficult to conduct outside of the laboratory or are not predictive of future actions. Not only does Immersion let you measure reactions from individuals in their natural environment (e.g., in-home, in-store), we have also found our measure predicts future human action with greater accuracy than traditional research techniques.
If you have any questions or would like more information, please contact your Customer Success representative or reach out to us at: