You did it! You’ve measured the immersion of your participants... but perhaps you were hoping to see higher immersion scores for your experience. Now that you know you’d like to improve immersion, we have some tips and tricks to help you translate these insights into action. We've got you covered!
A few tips to improve immersion:
Keep it short. An experience that goes for too long can frustrate people.
Keep it simple. People like clear messages. If you try to pack too much in, you may lose your audience.
Leverage storytelling. Increase participant engagement by sharing relevant stories and examples and encourage participants to do the same.
Add surprise! Predictable content is forgettable content. See some tips under live/moderated experiences that can help mix things up.
Correct low points. When immersion dips below the industry norm (or universal norm of 50), look at what started the dip in order to identify the key driver of decreasing immersion.
Adjust the soundscape. Background sounds or music can make a huge impact on the immersive impact of an experience. Consider incorporating sound or mixing up your music choice.
A few additional tips specific to Live Experiences:
Get early buy-in. State the meeting goals and allow for input from your attendees.
Mix it up! Increase the meeting’s energy with humor and media (video, audio, images).
More active, less passive. Encourage participant contributions and engagement by conducting breakout sessions and interactive segments.
Make them think. Encourage participants to explain their thought processes.
Model curiosity by asking lots of questions in the meeting.
Best practices for capitalizing on high immersion:
High points in immersion lead to better recall of information presented; therefore, it is important to place key branding and messaging elements during peak immersion.
Dips in immersion are problematic when they are sustained - in cases where a dip occurs but recovery happens within a few seconds, viewers are likely to maintain engagement, although key information should not be provided when immersion is low.
Aim to start an experience with high immersion, at least in the first 10 seconds (for short experiences) or 2 minutes (for longer experiences). If you don't capture them early, you may never regain your audience's attention.
Aim to close an experience on high immersion; based on the peak-end rule, experiences that end on peaks in immersion are likely to leave viewers with an overall positive perception of an experience.
If you have any questions or would like more information, please contact your Customer Success representative directly or email us at: