At Immersion, we know having robust norms to compare your content and experiences against is important. And more importantly, those norms need to be relevant to the specific thing you are measuring! I mean, nobody wants to compare their bottled water advertisement to norms based on video games...
That's why we prompt you to select the category your Pre-Recorded Content or Live Experience falls into - because we'll use that information to provide comparison points once data collection completes!
Choosing Your Experience Category
When you set up the experience, simply select the category and subcategory that fits best with what you are measuring. Currently, the norms we'll provide will be based on the main category you select, but we will soon provide more nuanced norms based on your subcategory selection! By choosing the most applicable options, you're helping us create more relevant comparison points for your use in the future!
Don't see a category that really applies to your content or experience? No worries! Selecting the 'Other' option will prompt you to name the category and we will use this information to create additional norm categories when we have enough data to do so!
How Do Your Results Compare to the Industry Norm?
Check out the graphic below to see how your results stack up to all industry norms:
Changing the Industry Norm Category for an Experience
Clicked through the experience setup too quickly and no longer remember which category you selected? No worries! The selected category will be listed on the Report Card, directly under the experience thumbnail. If you decide that you need to update the category of an experience, this can be easily done from the Setup tab:
Click into the experience you would like to update
Navigate to the Setup tab
Hover over the norm category label and click the pencil to edit
Select the new norm category
Click Save
For more info, you may also contact your Customer Success representative directly or email us at: