As email clients evolve and change, understanding how to avoid spam filters is key to email delivery success. We recommend four principles to help avoid the spam button.
Ask for consent before sending an email.
It is important to never send an email campaign to someone who has not consented to receiving your emails. This includes contacts collected through sales, registration, business cards from networking events, or buying, renting, or selling email databases.
Keep your mailing lists neat and tidy.
To keep your mailing list tidy, consider deleting contacts you have received spam complaints or hard bounces. You can learn more about bounce reasons.
Segmentation or Interests can allow you to send targeted campaigns to specific readers, making the emails more personalized. You can learn more about creating segments and interests.
Reconsider your sending frequency.
Use Interest to help segment contacts according to sending frequency, such as "receive our weekly newsletter" or "receive our daily newsletter," to allow your readers to control the frequency they receive your content.
Create a Welcome Series to ensure that not too much time has passed from sign-up to the first email. This will ensure the contact doesn't mark you as spam because they forgot about you.
If you need help creating a Welcome Series, consider purchasing a Newsletter development sprint with Indiegraf Experts.
Make unsubscribing easy.
It might seem counterintuitive, but the easier you make unsubscribing, the less likely the reader is to click the report as spam button.
One excellent practice is to include your unsubscribe link at the top of your email.
It's better to keep the readers who want to stay than to hold on to those who might mark you as spam.