From the Analytics sidebar menu, you have access to seven report views in the form of dashboards. Here is a breakdown of each report:
Overview Report
Customizable dashboard that holds the key site metrics in one place with 10 different module types available. The data can be refreshed manually.
How to Use the Overview:
One-dashboard view: Instead of hopping between “Pages,” “Referrers,” or “Geographic” reports, you can surface your top KPIs — like most read stories, referral sources, or where your audience is located — all in one overview.
Quick insight + context: Because you can refresh data manually, your dashboard can help you react to breaking news or sudden traffic shifts.
Tailored to your workflow: With 10 different module types, you can build a dashboard that’s relevant to your editorial goals.
Module | Use Case for Journalists |
Quick Stats | Show real-time or recent totals for page views, visitor sessions, or bounce rate for your most important story categories (e.g., breaking news, long reads, opinion). |
Top 10 List | Use a Top 10 module to list your top-performing articles over the last 30 days, sorted by views, average session duration, or visitor growth.
|
Line Chart | Plot a line chart of your site’s “Views” for the “News” section to track how readership evolves during a major event or after a big scoop.
|
Pie Chart | Visualize traffic sources (referrers) — for example, how much of your traffic came via social media vs search vs direct — to guide distribution strategy. |
World Map | Map where your international audience is coming from. Useful if you report on global issues, or want to decide whether to expand coverage/correspondents in certain regions. |
Recent Views | Track the 40 most recent page views, including which device and country visitors are using — great for real-time monitoring of story traction. |
Recent Conversions | If you have donation forms, newsletter sign-up forms, or subscriber paywalls, use this to track the 40 most recent conversions (signups, donations, etc.). |
Busiest Time of Day / Week | Determine when your site is most active. For example, you might learn that traffic peaks late in the afternoon on weekdays — useful for scheduling stories or publishing times. |
New vs. Returning Sessions | See how many of your readers are new vs returning. If a lot of people are returning, that suggests strong audience loyalty. |
Real-time Report
The Real-time menu item shows you how many readers are present on your site, what pages they are viewing, and where they came from. The Real-time analytics dashboard updates every ten seconds and will only refresh while you are currently viewing it.
How to Use the Real-Time:
When someone lands on your publication site, they will show as an Active Visitor for the next five minutes. Please note that each Visitor will be counted for five minute intervals. If the same visitor moves to another article, they will be counted as an Active Visitor again for the next five minutes.
Module / Section | Use Case for Journalists |
Active Visitors | Monitor immediate interest in breaking news or newly published stories; decide whether to update or promote.
|
Pages Viewed (Last 5 Minutes and Last 30 Minutes) | Spot sudden spikes in readership that may indicate strong social pickup. 
|
Referrers (Last 5 Minutes) | Identify which platforms (X/Twitter, Facebook, newsletters, partner sites) are currently sending traffic so you can amplify there. |
Countries (Last 5 Minutes) | Detect unexpected international attention and tailor messaging or follow-up coverage accordingly. |
5-Minute Pageview Chart | Track second-by-second momentum during live events, press conferences, or election results. |
30-Minute Pageview Chart | See short-term trends to decide when to republish, push alerts, or schedule social boosts. |
Top 10 Pages | Quickly identify which stories are “hot” right now to feature on the homepage or in a breaking-news newsletter. |
Top 10 Referrers | Determine which referrers need engagement — ex., retweeting a viral share or pinning a trending subreddit. |
Top 10 Countries | Understand where your real-time audience is concentrated to shape language, framing, or translations. |
Top 10 Campaigns (UTMs) | Measure the immediate impact of newsletters, social posts, or SMS/push alerts as they’re delivered. |
Auto-Refresh (Every 10 Seconds) | Enables hands-free monitoring during critical periods when timing matters (live coverage, breaking updates). |
Pages Report
The Pages Report shows a table of all your site’s pages (posts, archives, 404s, etc.) with metrics like visitors, views, and bounce rate. Like the other report views, you can customize columns, sort by any metric, and filter by page type or author.
How to use the Pages view:
The features you can customize for a Downloadable report are:
Pages Report Feature | Use Case for Journalists |
Date Range | Select a window of time that corresponds to your report goals |
Toggle Quick Stats | An overview block of your publication’s performance can be adjusted to see specific metrics. |
Table of All Pages | See every article, landing page, and archive in one place to understand what content is currently drawing readers. |
Visitors & Views Metrics | Identify top-performing stories to feature on the homepage, promote on social, or include in newsletters. |
Bounce Rate | Spot articles that attract clicks but fail to engage, signaling that the headline, intro, or framing may need improvement. |
Clickable Page URLs and Page Type | Links and page types for the corresponding pages are available directly to any article to make updates based on performance data, such as tightening the lede or adding context. |
Customizable Columns | Choose the metrics that matter most to your workflow — perfect for editors who need quick insights during busy news cycles. Each column can be sorted to rank stories by engagement, time on page, or views to quickly assess what’s resonating with your audience. |
Referrers Report
A Referrer is the site that the reader came from, so this report outlines six referrer types:
Search: Google, Bing, and DuckCuckGo etc
Social: Twitter, Facebook, and Instagram
Ad: Advertising platforms like Google Ads
Referral: Other websites, blogs, or other news sites, that may have linked to the publication
Direct: The reader types in the publication’s site address into their browser or as a result of privacy features in the reader’s browser that strips/blocks the referrer data
How to use the Referrer view:
Referrers Report Feature | Use Case for Journalists |
Date Range | Select a window of time that corresponds to your report goals |
Toggle Quick Stats | An overview block of your publication’s performance can be adjusted to see specific metrics. |
Table of Traffic Sources | See where your readers are coming from — social, search engines, newsletters, or partner sites — to understand which channels drive the most engagement. Quickly see which sources deliver engaged readers by sorting the columns by sorting by any metric. |
Clickable Referrer links | Jump directly to the referring page to understand context or coordinate with partners. Each referrer is ranked which allows for comparison of overall trends with immediate top traffic sources to inform content placement and cross-posting strategies. |
Views & Visitors per Referrer | Identify high-performing platforms so you can target promotion or distribution efforts effectively. |
Referrer URL Details | Analyze specific pages that send traffic to your site (ex., a Facebook post, partner site article) to replicate successful promotion strategies. Jump directly to the referring page to understand context or coordinate with partners. |
Geographic Report
The Geographic Report gives insight on the countries, cities, and/or subdivisions (region or state the city resides) the audience are visiting from.
How to use the Geographic view
Geography Report Feature | Use Case for Journalists |
Date Range | Select a window of time that corresponds to your report goals |
Toggle Quick Stats | An overview block of your publication’s performance can be adjusted to see specific metrics. |
Map View of Visitors by Country | Visualize where readers are coming from to tailor coverage for key regions or audiences. Quickly navigate between global and local data to inform real-time editorial decisions. |
Table of Country/City data | Compare and sort engagement levels between regions to prioritize content or follow-up coverage. |
City / Region Level Data | Identify hot spots for local stories or understand engagement in specific metro areas. |
Views & Visitors per Location | Detect regions generating the most traffic which is useful for audience-focused stories or regional reporting. |
Devices Report
The Device Report is used to show the devices, browsers, and operating systems of the readers that visit the publication.
How to use the Device view:
Device Report Feature | Use Case for Journalists |
Table of Device data | Filter by device type, browser, and Operating system. |
Device Type Overview | See whether readers are on mobile, desktop, or tablet informs layout, formatting, and multimedia choices. |
Browser Breakdown | Identify which browsers and operating systems your audience uses most, ensuring content displays correctly. |
OS Breakdown | Identify which operating systems your audience is using the most. |
Views & Visitors per Device | Determine if mobile readers are engaging differently than desktop users, useful for optimizing article length or media. |
Session Duration and Bounce | Measures how long readers spend on your site and how often readers leave after viewing a single page helps identify which devices drive deeper engagement and attention. |
Campaign Reports
Using the Campaign builder (+) button you can view the performance of a defined campaign from the site (ex. Story promo, banners, CTAs) and/or the newsletter (ex. Featured promos that link back to the site/story/ad).
How to use Campaign view:
Campaigns Report Feature | Use Case for Journalists |
UTM-Tagged Campaign List | Track performance of story links in newsletter, social posts, or promotional links to see which campaigns drive traffic. |
Views, Visitors, and Engagement Metrics | Measure which campaigns are delivering the most engaged readers and adapt strategy accordingly. |
Sort by Campaign or Metric | Quickly identify high-performing campaigns for immediate amplification or underperforming ones to optimize. |
Date Range Filters | Compare performance over different periods (ex., last week vs last month) to evaluate campaign effectiveness. |
Clickable Campaign Links | Access the original tagged URLs to check landing page performance and context. |
Click Report
The Click section allows for the tracking of links on your site. The data pulled for this report is synced every 60 seconds. The publication can create or edit link patterns to specifically target certain types of:
Class: links or buttons that have a specific code based CSS class. (ex. All of the “Subscribe,” “Read More,” or “Share” buttons)
ID: code based elements by their HTML id attribute, and is useful when there is no class but an element has a unique ID (ex. story banner or special promo “Subscribe”, without affecting other “Subscribe” links)
Extension: Measure downloads of PDFs, reports, or other media assets — useful for tracking readership of released documents
Subcategory: Track clicks on sections of your site (ex. /opinion/ or /sports/) to see which beats or story types are attracting attention
Domain: Monitor outbound links to partner sites, sources, or sponsors to understand which external content your readers are engaging with.
External: Capture all clicks to any site outside your publication’s domain, giving insight into how your audience interacts with external content you reference or share. (ex. reference/source sites for candidates, investigations, sports rosters)
Protocol: Track special links like mailto: (email publication), tel: (phone contacts), or sms: — useful for campaigns or audience feedback interactions.
How to use the Click view:
Click Report Feature | Use Case for Journalists |
Date Range | Select a window of time that corresponds to your report goals |
Quick Stat of Clicks | Click totals within the date range |
Table of Clickable Elements (or group link patterns) | See which buttons, links, or CTAs readers are interacting with most. Quickly find high-traffic elements to feature, replicate, or improve in future articles. |
Clicks per Element | Identify which stories, headlines, or embedded links drive engagement or follow-through actions. |
Link Destination Details | Evaluate where readers are going after clicking to ensure important resources or follow-ups are noticed. |
Time-Based Click Tracking | Track clicks over specific periods (ex., breaking news window) to assess immediate engagement. |