Intent data can provide powerful company insights into purchasing decisions from your ideal target market. With Intent data we like to assume that companies may be in the buyers market due to the high level search volume occurring in their company in a two week period.
Our Intent data is derived from quantity and frequency of online activity that can be traced back to that company's IP—activity such as employees downloading white pages, reading blog articles and attending webinars. The content they consume is traced and categorized into various Intent Topics.
Now that you understand how Intend data is sources and gathered let's review how to create an Intent Report using the Signals filter in Advanced Search!
We'll go through each step and provide valuable details to deepen your understanding of the data you'll get.
Creating Your First Intent Report
Go to Advanced Search
Open the Signals Filter
In the Signal Type section select Intent
Optional: Insert Max # of Days Since Signal
Choose up to 12 Intent Topics
Enter a minimum Intent Score or leave it at 60.
Hit Save
See this in action!
Once you’ve selected the Intent Topics you want to track, you can refine your search further by adding filters such as Location, Job Title, or Industry. When ready, click the Search button.
After a few seconds, your results will appear in the center of the screen. In the Relevant Signals column, you’ll see which topics each company has been searching for within the past two weeks.
Each topic is assigned an Intent Score ranging from 1 to 100. A higher score indicates greater online activity around that topic. With thousands of topics available, take some time to explore and identify the ones most relevant to your needs.
In conclusion, creating a Search based on Intent can offer great insights and help your team fill the top of you sales funnel with timely leads.
Intent Data on a Company Page
Intent Data is also available on the Company Page. Let's have a look!
Surging Topics can be easily sorted using a keyword search or by quickly scrolling through the dropdown menu. This section may reveal insights you hadn’t considered before.
In Conclusion
Intent data provides valuable visibility into the research and buying behavior of your target companies. By tracking a company’s online engagement—such as reading blogs, downloading resources, or attending webinars—you can uncover which organizations are actively exploring topics relevant to your offerings
Click here to learn about Look-ALike companies!
Reach out to your CSM if you have any questions via email or through the in app chat service.