If you wish to target companies based on the technologies they’re using, the Technographics feature is for you!
You can create lists based on a specific technology or a list of technologies in Advanced Search. You can also find company specific Technographic insights on a company page. Let's review each example!
Create A Search Using The Technographic Filter In Advanced Search
From the Home Page, navigate to Advanced Search, and scroll down to the Technographics Filter.
Start typing the names of products you'd like to search for and choose the correct match from the drop-down. After choosing the right technologies, hit the Add Technologies button.
Click the Search button to view your results. In the right-hand panel, under the Relevant Technologies column, select View Technology to see the matching technology.
Review A Company's Tech Stack On The Company Page
Let's review!
Enter your target account in the search bar. From the company page, select the Technographics tab.
On the Technographics pie chart, select a category to view all relevant technologies the company has used in the past year.
You can also search for a specific technology using the search bar above the pie chart.
In conclusion, the Technographics feature allows you to target companies based on the technologies they use. Having these insights helps you tailor your sales approach, whether you’re building targeted lists in Advanced Search or exploring company-specific details on a company page.
Click here to learn more about the Technographics filter.
Reach out to your CSM if you have any questions via email or through the in app chat service.