Email deliverability is a crucial aspect of cold emailing. It refers to the ability of your emails to reach the inboxes of your prospects. Poor email deliverability can result in emails being marked as spam, which can harm your reputation and impact your ability to reach your audience. Here are some of the best ways to improve email deliverability:
Authenticate your emails: Authentication helps ISPs verify that your emails are genuine and not spam. There are three primary authentication protocols - SPF, DKIM, and DMARC - that can help improve email deliverability. Make sure to set up these
protocols properly.
Keep your email list clean: Using a clean email list and maintaining low bounce rates is key to improving deliverability rates. Using Infotelligent's Real-Time Data Verification feature will ensure that your data is as accurate as possible.
Remove invalid email addresses, hard bounces, and inactive subscribers from your list regularly. Doing this will help prevent sending emails to addresses that are no longer active or are invalid, which can harm your deliverability rates.
Use a reliable email service provider/sales engagement tool: Using a reputable email tools can improve your email deliverability. These providers have the necessary tools to monitor and improve your deliverability rates. They also have relationships with ISPs that can help ensure your emails are delivered to the inbox instead of the spam folder. Also be sure to check the terms and conditions of your email outreach tool to make sure that it allows for cold emailing.
Use a consistent sending schedule: Maintaining a consistent email sending schedule can improve your deliverability rates. Any inconsistencies in the volume and frequency of your emails can cause ISPs to flag your emails as spam. Send your emails at regular intervals and avoid sudden spikes in volume.
Write compelling subject lines: The subject line of your email is the first thing that your subscribers see. Make sure to craft compelling and relevant subject lines that entice them to open the email. Avoid using spammy language, excessive capitalization, and excessive punctuation.
Monitor your email engagement rates: ISPs monitor how subscribers interact with your emails, including opens, clicks, and replies. Low engagement rates can negatively impact your deliverability. Monitor these rates regularly and adjust your email content, frequency, and sending time to improve engagement.
Applying these strategies to your email campaign is sure to get you some great results!