Our ABM filter, which stands for Account-Based Marketing, is designed to help you with the following:
Let's review each example below.
1. Identify companies based on Company Name or Domain
In the Target section on the ABM filter you can enter company names or domains one by one or upload a CSV file.
When searching by company name, select the Exact Match box to ensure the system returns the most accurate matches.
If you're uploading a list of companies, download our template!
2. Suppress companies from you search based on Company Name or Domain
In the Suppression section on the ABM filter you can enter company names or domains one by one or upload a CSV file.
If you're uploading a list of companies, download our template!
In the Suppression section, you can also exclude companies from your uploaded Domain Suppression list by checking the Domain Suppression box. Review this article for more insight on Domain Suppression.
3. Find companies with keywords in the name
In the Target section of the ABM filter, you can enter keywords to identify companies that include specific words in their name. For example, many mining businesses have the word 'Mining' in their company name.
See this GIF to see how this is done:
4. Suppress companies based on top-level domains such .com, .net, .edu, .gov, etc
In the Suppression section of the ABM filter, you can use the Domain field to exclude any company with a specific top-level domain.
See this GIF to see how this is done:
In conclusion, the ABM filter helps you efficiently target the companies that matter most by using names, domains, and keywords. At the same time, it lets you suppress irrelevant companies or top-level domains, ensuring your search results are highly accurate and actionable.
Read here to learn how to search for companies with multiple locations!
Reach out to your CSM if you have any questions via email or through the in app chat service.