A NAICS code is a North American Industry Classification System code.
It’s a standardized system used by the U.S., Canada, and Mexico to classify businesses based on the industry they operate in.
Now you might be asking, how does this apply to me? Well, NAICS Codes in some cases, can help you identify a more niche market when the native Industry categories are too broad. In most cases, however, you will be able to use our pre-defined Industry categories so please familiarize yourself with them in Search.
On the Advanced Search Page in the Industry Filter you can search by NAICS Code in the field that says Enter NAICS Code.
If you don't know the NAICS Code you're looking for do a quick Google search and then paste the right code in the search bar.
You can also exclude the entered NAICS Code by checking the box next to Exclude Above NAICS Codes.
Once you've got the industry drilled down using your NAICS Code(s) you can add on any additional filters you need to to narrow the search further.
NAICS Codes can also be found on most Company Pages.
💡 Tip: If you're ever unsure about which NAICS Code to use, you can look up a company you already do business with inside Selling.com and see what NAICS Code is listed there for reference.
In conclusion, NAICS Codes can be a helpful tool for narrowing your search when broader industry categories don’t provide enough precision. Be sure to also explore and get comfortable with our pre-defined Industry categories in the Industry filter, as they will cover most of your prospecting needs.
Learn more about SIC Codes by clicking here!
Reach out to your CSM if you have any questions via email or through the in app chat service.