Introduction
You've worked hard to craft the perfect video for your audience, but if it's not going to drive clicks and conversions, what's the point? There are several factors that can affect your click-through rate (CTR) and conversion rate, which will lead us to question whether video is really as effective as we think. Let’s dive deeper into understanding the differences between CTR and conversion rates (CR), what causes low click rates and conversions in video content, and how you can tweak your videos to ensure they meet their ultimate goal: making money!
What is a click-through rate (CTR)?
A click-through rate (CTR) is the ratio of clicks to views. It's a good indicator of how engaging your video content is, and it can help you gauge how well you are doing at getting people to click on your content.
What is a conversion rate?
Conversion rate is the number of people who click on a link and then complete a desired action. For example, if you make a video doing a clothing haul, then your conversion rate will be high if people buy that article of clothing from the link in your bio after watching your video and low if they don't.
The conversion rate is an important metric for you as a content creator because it'll help you understand how successful your content is at driving traffic to a brand deal.
Why does a CTR differ from the conversion rate?
The difference between CTR and conversion rate is that the former is a measure of how many people are clicking on your content, while the latter is a measure of how many people are converting. Let's look at an example:
If you have 100 visitors who see one of your ads, but only 20 click through to the link in your bio and then download an app from there (a 2% conversion rate), then this means that 20 people converted out of 100 total impressions. In other words, 20% of those who saw your ad ended up downloading the app! This can be good news because it means that 80% didn't convert--but it also means that if we could get more people clicking through or improving their experience, there's more room to make more money!
What are the causes of low clicks and conversions in video content?
Poor quality of the video
Poor length of the video
Poor content on your video. Is it boring? Are there any mistakes in your script? If you're making a how-to video, make sure that people can follow along with what you're saying and see what they need to do. You can also try adding subtitles if English isn't your first language!
Bad title and description for your videos (more on this below).
Bad ad read. Do your followers understand what action you want them to take?
Why people might watch your content, click on a campaign but not convert
Let's look at some of the reasons why people might watch your content, click on a campaign but not convert.
They're not interested in the product. If you're selling something like an app or software program, this is probably obvious--but it can also apply to physical goods as well. If someone doesn't need what you're selling (or maybe even want it), then there's no reason for them to buy from you.
They don't have the money to buy it right now and/or can't afford what you're asking for because they already have other priorities (like paying rent).
The timing isn't right--they might need their money later on when things get easier financially; however if they don't know when exactly those better times will come around again, then there's no point in buying anything right now! This could also be related back into whether or not someone trusts either themselves or others enough yet/ever again after having experienced something traumatic recently such as losing their job unexpectedly due to downsizing etcetera...
How, as a content creator, you can tweak your video content to ensure high click-through rates and conversions when promoting a brand deal
To ensure that your video content is as effective as possible, there are a few things to keep in mind:
Make sure that the content is relevant to the brand. If you're promoting a deal from a pizza chain, don't make an educational video about how to make chicken soup. Instead, create something more fun and engaging--like a tutorial on how to fold napkins into animal shapes!
Make sure that the content is engaging and entertaining. People are more likely to watch something funny or interesting than they are something boring or uninteresting (unless they're forced). If possible, try pairing up with another YouTuber who has similar interests as yours so that your audience can see two different perspectives on one topic at once--this will help keep them interested throughout their viewing experience because it keeps things fresh!
Make sure that the content is easy-to-find/watchable; if someone has clicked through after seeing an ad on Facebook or Twitter showing their friend watching something fun together online then chances are high they'll want some too... so don't make them search around too much before finding what they came here looking for - otherwise all those clicks might end up being wasted!
Conclusion
We hope that this article has helped you understand the difference between clicks and conversions, and how they can be used to measure the success of your content. The higher your click-through rate and conversion rate, the more likely it is that your video content will be successful in driving up your earnings on the Infuse platform.