Here are the best 2023 promotional methods that all our top creators use to earn 6 figure incomes on Infuse.
First and foremost, it's always best to create content that is relevant to your audience.
It's always best to create content that is relevant to your audience. If you're a fitness influencer, promoting our UpLevel Rewards Amazon campaign talking about a protein powder you can purchase from Amazon makes sense. If you're a fashion blogger, it seems obvious that you'd be more likely to post about SHEIN or Aritizia than fitness content.
When creating videos for sponsored posts, use your own voice and personality as much as possible while also keeping in mind what kind of content would appeal most strongly to the brand's target audience (e.g., if they sell sports equipment but their target market includes mostly women). Make sure that these videos are entertaining and engaging so people will want them on their feeds; remember that most social media users scroll past ads without even noticing them at all!
Prepare yourself and your accounts before you promote any offers
Make sure your bio is set up correctly and working
Always put any links within a Linktree or similar app
Make sure your Linktree/Beacons is always updated with the right links
For YouTube promotions, both a mid-roll and pre-roll ad in the same video is the best technique.
The trend of using both a pre-roll and mid-roll ad in a single YouTube video is becoming increasingly common. Pre-roll ads grab the attention of viewers at the very start of a video and set the stage for a mid-roll ad to provide more information and build upon the message of the pre-roll ad. With this technique, you can maximize engagement, that'll lead to higher conversions.
A mid-roll ad is an advertisement that appears in the middle of a video.
A pre-roll ad plays before a video starts playing on YouTube.
An example of a mid-roll ad: "Hey guys! I just wanted to share this great deal with you! If you want 10% off at [brand], make sure to use my code [code]."
An example of a pre-roll ad: "[Brand] has given me exclusive access to their newest products! Go check them out here."
Make the ads 60 - 90 secs MAX
Be enthusiastic about the ads
Add a QR code to the screen linking directly to the deal
Have a clear Call-To-Action (CTA)
For promoting on TikTok, reply videos and live streaming are the best techniques.
Reply videos and live streaming are two of the best techniques to promote your brand deals on TikTok. With thought and quality put into your content, you can reach a wider audience, increase engagement, and cultivate a reoccurring revenue stream.
Reply Videos | A passive promotional method
This method is a passive way of promoting and advertising a brand deal to your audience. Here's how to do it:
Add a comment on one of your past videos referencing the deal you want to promote.
Reply to that comment with a video
That comment will sit like a sticker on your viewers' screens, passively reminding them to participate in your brand deal.
NOTE: The video you reply with does not, and shouldn't, have to have anything to do with the comment itself. This video can be your normal content.
Livestreaming | The highest converting method on TikTok
Dedicated video | The standard for TikTok promotion
This method is the standard promotional method widely known. While this method is known by everyone and is the most common way to promote brand deals, here are some things to keep in mind when promoting:
Be enthusiastic about the brand you're promoting
Be authentic and transparent - know the product you're promoting so that when your audience asks you questions about it, you can answer them.
Don't promote apps unless you've tried them yourself at least once
Using the captions on your TikTok videos
Use captions on your normal-style videos to encourage your audience to check out the link in your bio! Be sure to change the spelling of "bio" so TikTok doesn’t flag. Use alternatives such as byo, b1o
“Life hack for doordash in byo”
“get that shein gift card in my byo!!”
“the shein life hack works fr, check my byo!
For promoting on Instagram, adding links to stories and Q&As are the best techniques.
Adding Links to Stories | A great baseline strategy for Instagram promotion.
Adding links to stories is a great way to drive attention to your Infuse links and increase clicks and engagement with your Instagram account.
Step One: Prepare Your Story
Step Two: Add the Link to your Infuse Brand Deal
Step Three: Customize Your Link
Adding links to Instagram stories is an easy and effective way to drive attention and clicks to your Infuse links. With this strategy, your stories and posts can have increased engagement and viewership.
Q & A Stories | The highest converting Instagram strategy.
This strategy uses the Q&A feature on Instagram Stories.
Create a Q&A for your audience
Have someone submit a question referencing your brand deal or the link in your bio - something like "I submitted my survey for the $750 gift card, now what?"
Answer that question with a photo or a video reply
Best tips for promoting UpLevel Rewards brand deals | Dedicated Posts and Reply Videos
Dedicated Posts | Pre-roll + Mid-roll is the highest converting strategy.
Begin with a 60 - 90 second pre-roll integration.
Halfway through the video, insert a 60 - 90 second mid-roll integration.
Add a QR code to the screen linking directly to the deal
Add CTA in the video bio
Make sure you're making an ad that is dramatic and catches the viewer's attention immediately (has to have some sort of “clickbait” feel)
Series are great for UpLevel Rewards because they allow for more viewership on videos with ads
If one style of video performs well for you, make sure to put an ad in that style of video
Promote your YouTube video by posting clips from the video on TikTok with cliffhangers encouraging followers to watch the full video on Youtube to drive more traffic to your ad.
See below for example ads that have performed well:
Reply Videos | A passive promotional method
This method is a passive way of promoting and advertising a brand deal to your audience. Here's how to do it:
Add a comment on one of your past videos referencing the deal you want to promote.
Reply to that comment with a video
That comment will sit like a sticker on your viewers' screens, passively reminding them to participate in your brand deal.
NOTE: The video you reply with does not, and shouldn't, have to have anything to do with the comment itself. This video can be your normal content.
Use comments to educate your audience about UpLevel Rewards
For UpLevel Rewards, you are paid out on QUALITY USERS, or users who complete deals.
Use your comments to encourage them to take deals so they’re not dropping off after they take the survey!
When you have a video taking off, order comments to your video for social proof! We'll send comments to your video like:
“How do I get the shein gift card in your byo?”
“Does the doordash thing in your bio actually work??”
Best tips for promoting non-UpLevel Rewards brand deals | Reply Videos and Live Streaming
Reply Videos | A passive promotional method
This method is a passive way of promoting and advertising a brand deal to your audience. Here's how to do it:
Add a comment on one of your past videos referencing the deal you want to promote.
Reply to that comment with a video
That comment will sit like a sticker on your viewers' screens, passively reminding them to participate in your brand deal.
NOTE: The video you reply with does not, and shouldn't, have to have anything to do with the comment itself. This video can be your normal content.
Livestreaming on TikTok, Do's and Dont's
Here are some helpful Do's and Don'ts you should keep in mind when promoting on TikTok live.
DO:
Play royalty-free (non-copyright) music
If you do play music, ideally use music from TikTok’s royalty-free music library and ensure it plays with radio edits and non-explicit
Refer to dollars as something other than the word “dollars” (e.g. “samsons” or “dinos” - whatever you prefer and that your audience would understand)
Ensure you show some game playing in the promotion
Share the advertiser’s main objective in the promotion:
“Make sure to get to level 15!”
“Be sure to make a deposit to play a tournament - that’s the best part of the game!”
Make a backup account just in case, and share it with your followers (” Don’t forget to follow my backup account that’s in my profile!”)
DON'T:
Do not reference “link in bio” - instead say something like:
“Check out my profile to play the game”
“Have you checked out the games in my profile yet?”
“What’s your favorite game in my profile?”
“Play Bingo with me - link in my profile!”
By following these Do's and Don'ts, you can ensure that your live streams will be safe, enjoyable, and highly converting.
Promoting Mobile games
Encourage your audience to earn real money and play with you! Use phrases like:
“I’ve been playing this new game and actually making money from it”
“I’ve been playing this game every night, come play with me”
“First person to dm me a photo of them winning money on this game gets a follow back!”
Always avoid doing these things when promoting any Infuse brand deals
Do NOT incentivize your audience with unreleased content, pornographic content, or any related activity in exchange for campaign clicks or downloads.
Do NOT display violence, guns, or fighting.
Don't speak about the brand in a negative light
Do NOT say that you can earn 'cash' through the app.
In conclusion
As a creator, there are many different ways to advertise Infuse brand deals. Even with all the different methods and strategies, one thing rings true: stay true to your content, and don't be afraid to mess up and tweak your strategies!
Want to speak to a Creator Success Manager to figure out what promotional methods are the best for your account? Click the button below to schedule a consultation call.