Your quality rating improves when you send high-quality messages to customers on WhatsApp. By consistently sending high-quality messages with at least 1,000 conversations over 30 consecutive days, your business becomes eligible for more features and can reach a broader audience.
Follow these best practices to send high-quality business-initiated conversations:
Creating High-Quality Conversations
Your business-initiated conversations should always be expected, timely, and relevant:
Expected: Ensure your customers have opted in to receive messages from your business on WhatsApp.
Timely: Tie your messages to time-sensitive topics, such as:
A seasonal or recurring event based on past purchases.
A product that was recently browsed or bought.
Relevant: Personalize the message to your customer based on previous actions and provide a clear call to action, such as:
Extra details related to a previously browsed product or a special offer.
Add-ons, upgrades, or features linked to their past purchases.
Boosting Your Visibility
You can also increase your business’s visibility and start more conversations by participating in WhatsApp Business Search.
Improving Your Quality Rating
Here are some tips to enhance your quality rating:
Optimise Opt-Ins: Only send messages to customers who have opted in, and make it easy for them to opt out. Failing to do so can negatively impact the user experience and your quality rating.
Create Engaging Messages: Ensure your messages are timely and relevant to your customers.
Be Mindful of Frequency: Avoid bombarding customers with too many messages in a short time.
Track Quality Insights: Monitor your 30-day quality history, reasons for low and medium quality, and template performance. This will help you identify issues and their potential causes.
Refine Your Outreach Strategy: Develop a clear outreach strategy and experiment to see what resonates with your customers. Use your quality rating trends and performance metrics to continuously improve.
Check New Templates: Review if new templates have been added in the past seven days, as they could be affecting your quality rating.
Follow WhatsApp Policies: Ensure that your messages comply with the WhatsApp Business and Commerce Policies.