After you've set up your campaign by creating a landing page, a ticket sell quest, general quests, and rewards, it's time to start with recruiting ambassadors by sharing your landing pages! This article provides you with a checklist on how to succesfuly launch your campaign and some tips you can implement for better results and insights.
Tips for implementing the launch of your campaign:
Choose a short period, approximately 7 days, to actively promote your ambassador program across all your channels.
This week, focus on utilizing as many organic channels as possible to recruit ambassadors: send an email, post stories, create a TikTok, add a link to the landing page in your bio, run ads, etc.
Create identical landing pages for each channel to track the number of applications per channel. This data will be valuable for future recruitment campaigns.
In this recruitment week, select two or three key moments to review ambassador applications so they can get started promptly. You don’t want to leave too much time between application and review - refer to this article for more information about reviewing ambassadors.
After accepting ambassadors, have your community manager personally reach out to them with a welcome message and a link to the first quest: Join the WhatsApp community.
Do you already have ambassadors? Start with inviting them via a unique landing page and include a tag with 'Existing Ambassadors'.
Checklist for a successful campaign launch
Quickly go through all the previous steps (landing page, ticket sell quest, general quests & rewards) to see if it's still up to date and ready to go.
Check if you're still happy with the fields you selected on the landing page & tags.
Distribute all your landing pages to the corresponding channels.
Go live with all the channels you choose to use for your campaign.
Success - You're Live!
Now that you're receiving ambassador applications, it's time to start with reviewing them. Refer to this article on how to review your applications.