Smartli's AI Ads Writer creates platform-specific advertising copy for Facebook, Instagram, Google, TikTok and Pinterest.
1. Open the AI Ads Writer
From the left-hand menu of your dashboard, select AI Ads Writer. You will see the ad types Smartli can write:
Facebook ad headlines
Facebook ad primary text
Instagram post captions
Google ad headlines
Google ad descriptions
TikTok video text
Pinterest pin titles and descriptions
Variations on ad copy you already have
2. Choose an ad type and fill in the brief
Click the ad type you want, then complete the fields:
Product or brand name — for example, "Eco-Friendly Cotton T-Shirts".
Description — for example, "100% organic cotton t-shirts for environmentally conscious young women."
Tone of voice — friendly, witty, persuasive, bold, luxurious, empathetic or urgent.
The description field does most of the work. Naming who the product is for, not just what it is, produces noticeably better copy.
3. Generate and review
Click Generate. Smartli produces copy tailored to your inputs and the platform you chose. Review it and edit anything that does not sound like your brand.
4. Save and use it
Save the copy in Smartli so you can find it again, then use it in your campaigns.
Tip: generate several variations of the same ad and test them against each other, rather than running the first result.
Need help?
Contact the Smartli support team through the in-app chat, or by email at support@smartli.ai.
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