As your nonprofit grows, you may decide to operate under a name that’s different from your legal corporate name. Whether it’s for branding, fundraising, or program-specific purposes, many nonprofits choose to register a fictitious name, also known as a DBA (“Doing Business As”). But what exactly is a DBA, and how does it work for nonprofits?
What Is a DBA (Doing Business As)?
A DBA is a registered name that allows your organization to legally operate under a name different from your incorporated name. It’s often referred to as a fictitious name, trade name, or assumed name, depending on the state.
Example:
Your nonprofit is legally incorporated as "Community Education and Outreach Foundation", but you want to launch a program under the name "Bright Futures Tutoring". Filing a DBA allows you to use the name "Bright Futures Tutoring" on your website, marketing materials, and checks—while still maintaining your official legal identity.
Why Would a Nonprofit Use a DBA?
Program or Campaign Branding - Use a distinct name for a specific initiative, event, or service under your nonprofit’s umbrella.
Simplify Public Communication - If your official name is long or formal, a DBA can make your public-facing brand more accessible or memorable.
Expand Your Services - When launching new services or entering new regions, a DBA can help clarify your offerings without forming a separate entity.
Open a Bank Account or Accept Donations - Most banks require an official DBA filing to open an account or accept checks made out to a name that differs from your legal corporate name.
Is a DBA a Separate Nonprofit?
No. A DBA does not create a separate legal entity—it’s still under the control of your existing nonprofit. All income, expenses, and liabilities remain the responsibility of your nonprofit organization.
Do I Need to Register a DBA?
Yes. Most states require that you register your fictitious name/DBA with the appropriate state or county agency to operate under that name legally. Each state has its own process and requirements, and some require renewal every few years.
Let InstantNonprofit Handle It For You
Filing a DBA can be confusing, especially with different rules across states. If you’re considering operating under a different name, InstantNonprofit can take care of the DBA registration for your organization—quickly and correctly.
Save time, avoid filing errors, and ensure legal compliance - Message us today to learn more and get started!